Global growth consulting company, Frost & Sullivan, anticipates that demand for mobile content services in SA will increase because of rising customer awareness about the availability of multiple services and applications.<\/p>\n
Analysis from Frost & Sullivan finds that the local mobile content services market is set to grow by an average of 15% until 2013.<\/p>\n
Content users are no longer just downloading content, they are sharing, personalising and creating content. At the same time, mobile content services are moving towards business communication and mobile advertising.<\/p>\n
"The future of mobile content services is in transition from SMS and MMS to instant messaging, media and video blogging," notes Frost & Sullivan industry analyst, Lindsey McDonald. "Building of mobile content communities and sharing of video clips is becoming a norm."<\/p>\n
Consumers and corporate users are using content services as a form of communication with clients and as a way of building communities.<\/p>\n
However the difficulty in differentiating among mobile content services is proving to be a hindrance for companies operating in this market. Mobile content providers offer similar products making market penetration and customer loyalty a challenge.<\/p>\n
"Continuous innovation and provision of quality customers service is one way in which mobile content providers can differentiate their services in the market," explains McDonald. "Creating a variety of customised services based on customers’ needs would be an effective approach to use when creating content."<\/p>\n
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SA\u00e2\u20ac\u2122s mobile users will benefit from the continuous development of content services as reductions in broadband costs offer cheaper Internet access.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3070","post","type-post","status-publish","format-standard","hentry","category-cellular"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/3070"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=3070"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/3070\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=3070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=3070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=3070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}