Since then, it has grown to the point of having 58 shows listed on its website.<\/p>\n
CliffCentral’s audience<\/h3>\n
According to Cliff, what is truly important when developing a reputable podcast platform is providing listeners with high-quality content.<\/p>\n
“We’re talking to thought leaders, we’re talking to upwardly-mobile people, we’re talking to early adopters – and all of those people are extraordinarily powerful endorsers of the content they’re spreading around,” said Cliff.<\/p>\n
Ernest North and Timothy Maurice, hosts of “The Naked Economy” and “The Brain and Brand Show” respectively, also gave speeches on how CliffCentral’s listenership is particularly loyal.<\/p>\n
North said that he conducted a test on a 10-episode CliffCentral show to determine how loyal listeners are, and found that listeners share content with their friends.<\/p>\n
Effect of data prices<\/h3>\n
Cliff also spoke about the price of data, and said that data costs aren’t as big a hindrance to CliffCentral as many may believe – even though he believes they are way too high.<\/p>\n
“Five years ago when we began this, everybody said ‘your biggest stumbling block is going to be data costs’,” said Cliff.<\/p>\n
To counter this, he highlighted two reasons why he believes this statement to be false:<\/p>\n
- \n
- People’s time is their most precious asset, meaning that they are willing to pay for data if it means listening to something that matters.<\/li>\n
- Poor people are often the victims of “soft bigotry” – more affluent people often believe that just because people don’t have a lot of money, they don’t know how to spend it well.<\/li>\n<\/ul>\n
![\"CliffCentral\"](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2019\/05\/CliffCentral.png\")
<\/a><\/p>\nThe growth of podcasts<\/h3>\n
Cliff said that podcasts are a fast-growing medium, and are performing well in international markets.<\/p>\n
“It started off at a much lower base, obviously, but it’s growing at 70% year-on-year in America, which is tremendous,” said Cliff.<\/p>\n
“It’s on track to become as big as your Facebooks and Twitters and Instagrams.”<\/p>\n
One reason for the growth of podcasts, said Cliff, is that they don’t compete for your time.<\/p>\n
“This is completely different to the time you have to dedicate to YouTube, Facebook, television, and all of those things – which don’t fit into your life as easily.”<\/p>\n
Now read: DStv vs ICASA \u2013 MultiChoice goes to court<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"
CliffCentral held an event at its studio in Sandton this week to celebrate its 5th birthday.<\/p>\n","protected":false},"author":341039,"featured_media":120970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[24550,1773,35,40300],"class_list":["post-308034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-cliffcentral","tag-gareth-cliff","tag-headline","tag-podcasts"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/308034"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341039"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=308034"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/308034\/revisions"}],"predecessor-version":[{"id":308084,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/308034\/revisions\/308084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/120970"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=308034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=308034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=308034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}