{"id":309957,"date":"2019-06-13T10:52:03","date_gmt":"2019-06-13T08:52:03","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=309957"},"modified":"2019-06-13T10:53:08","modified_gmt":"2019-06-13T08:53:08","slug":"massive-changes-coming-to-whatsapp-including-adverts-and-cryptocurrency","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/309957-massive-changes-coming-to-whatsapp-including-adverts-and-cryptocurrency.html","title":{"rendered":"Massive changes coming to WhatsApp &#8211; Including adverts and cryptocurrency"},"content":{"rendered":"<p>WhatsApp is the most popular messaging app in the western world, and Facebook has been constantly rolling out new features to the platform.<\/p>\n<p>These features range from user experience enhancements such as the ability to send file attachments and the implementation of a dark mode, to security-focused additions such as two-factor authentication and encrypted chats.<\/p>\n<p>Facebook has regularly rolled out additional features to WhatsApp, but over the last few months it has been working on more drastic changes to the messaging app.<\/p>\n<p>These changes are set to be launched in the near future, and include the integration of advertisements into the platform, the launch of a dedicated Windows 10 app, and even the launch of a cryptocurrency for mobile payments.<\/p>\n<p>We have detailed all the major changes coming to WhatsApp below.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Adverts<\/h3>\n<p>Facebook is working to integrate adverts into WhatsApp in a way that will not impede user experience.<\/p>\n<p>The company has said it will <a href=\"https:\/\/mybroadband.co.za\/news\/software\/307610-whatsapp-status-adverts-coming-next-year.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>begin showing adverts<\/strong><\/a> on WhatsApp&#8217;s status page starting from the beginning of 2020.<\/p>\n<p>\u201cWhatsApp will bring Stories Ads in its status product in 2020,\u201d an attendee of Facebook&#8217;s Marketing Summit tweeted in May 2019.<\/p>\n<p>These status advertisements will be the primary monetisation method for the company, and would work similarly to Instagram&#8217;s Stories adverts.<\/p>\n<p>In addition to these status adverts, Facebook also <a href=\"https:\/\/mybroadband.co.za\/news\/internet\/304846-the-big-changes-coming-to-facebook-and-whatsapp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>announced<\/strong><\/a> that it would begin integrating business catalogues into its platforms to allow WhatsApp users to browse products from within the app.<\/p>\n<p>This feature would be added to chats between customers and businesses registered on WhatsApp, and Facebook said it is currently working on these new features as part of a general redesign.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Cryptocurrency<\/h3>\n<p>Facebook has been working on a new cryptocurrency for <a href=\"https:\/\/mybroadband.co.za\/news\/cryptocurrency\/297890-facebook-developing-a-cryptocurrency-for-whatsapp-payments.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>a while now<\/strong><\/a>, which it aims to use as a digital payment feature for WhatsApp users.<\/p>\n<p>The digital currency will allow WhatsApp users to send money to their friends and family across local and international borders.<\/p>\n<p>Facebook has communicated with a number of cryptocurrency exchanges regarding the selling of its cryptocurrency, the underlying technology of which will exist on a network of decentralised computers.<\/p>\n<p>There will be no mining mechanism built into the cryptocurrency&#8217;s design, and it will reportedly be built as a transactional currency and will not function as a store of value.<\/p>\n<p>Facebook <a href=\"https:\/\/mybroadband.co.za\/news\/cryptocurrency\/308965-facebook-could-launch-its-cryptocurrency-this-month.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>reportedly plans to launch<\/strong><\/a> its WhatsApp cryptocurrency this month, which could enable users of the messaging app to make mobile cross-border payments without being subject to high transaction fees and restrictions.<\/p>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/07\/Bitcoin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-219068\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/07\/Bitcoin.jpg\" alt=\"Bitcoin\" width=\"640\" height=\"430\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/07\/Bitcoin.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/07\/Bitcoin-300x202.jpg 300w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/07\/Bitcoin-595x400.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<hr \/>\n<h3 class=\"my-4\">Facebook integration and QR codes<\/h3>\n<p>While Facebook and WhatsApp have historically remained relatively separate, the company has <a href=\"https:\/\/mybroadband.co.za\/news\/software\/307266-whatsapp-to-get-share-to-facebook-feature.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>begun working<\/strong><\/a> on a new feature which will allow WhatsApp users to share their status updates to their Facebook page.<\/p>\n<p>Once this feature is added, users who have Facebook installed on their smartphone and post a status update on WhatsApp will be presented with an \u201cAdd to Facebook Story\u201d option.<\/p>\n<p>It is important to note that this feature will not automatically post your statuses to your Facebook page, and will require manual authorisation from the user every time.<\/p>\n<p>Another feature coming to WhatsApp is the ability to share contact details and add people as contacts by scanning or displaying an in-app QR code.<\/p>\n<p>These features are under development for the Android and iOS versions of WhatsApp.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Rules<\/h3>\n<p>In addition to changing the way its application works with the upcoming implementation of cryptocurrency, advertisements, and Facebook integration, WhatsApp is also cracking down on the misuse of its app.<\/p>\n<p>A <a href=\"https:\/\/faq.whatsapp.com\/en\/26000259\/?category=5245250\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>post<\/strong><\/a> published under the WhatsApp FAQ section details Facebook&#8217;s approach to misuse of its WhatsApp Business API.<\/p>\n<p>WhatsApp said it was aware that some users were exploiting its systems to send spam to users, and it has banned millions of abusive accounts which engaged in this behaviour.<\/p>\n<p>The company has now gone one step further, promising to take legal action against users who abuse its systems to send out bulk messages or use the application for non-personal tasks.<\/p>\n<p>&#8220;This serves as notice that we will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date,&#8221; WhatsApp said.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/software\/308613-these-are-4-of-the-best-whatsapp-alternatives.html\" rel=\"bookmark\">The 4 best WhatsApp alternatives<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp is the most popular messaging app in the western world, and Facebook has been constantly rolling out new features to the platform.<\/p>\n","protected":false},"author":341028,"featured_media":164658,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[191,161,35,3560,2594],"class_list":["post-309957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-cryptocurrency","tag-facebook","tag-headline","tag-messenger","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/309957"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341028"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=309957"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/309957\/revisions"}],"predecessor-version":[{"id":309961,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/309957\/revisions\/309961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/164658"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=309957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=309957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=309957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}