Hetzner South Africa has rebranded as Xneelo as part of its global expansion initiative and to differentiate itself from Hetzner Online.<\/p>\n
Xneelo already has an office in Canada and intends to launch into new markets with tailored web hosting services.<\/p>\n
\u201cOur international expansion means we need to change our name to avoid brand confusion with Hetzner Online, a separate company to Hetzner SA,\u201d Xneelo brand manager Athena Turner told MyBroadband.<\/p>\n
While Hetzner SA now has a new name and logo, there are no other changes at the hosting company, which is known for its exceptional customer service.<\/p>\n
\u201cOur company values, our founder and CEO, and our experienced leadership team who have been with us for many years remain the same,\u201d Turner told MyBroadband.<\/p>\n
Hetzner South Africa was co-founded in 1999 by Hans Wencke and is headquartered in Cape Town.<\/p>\n
From its humble beginnings twenty years ago, the company has grown into South Africa\u2019s most popular shared hosting provider, with data centres in Gauteng and Cape Town.<\/p>\n
In March 2016, the provider became the second South African host of the Johannesburg Internet Exchange (JINX), and the first to receive a 10Gbps connection upgrade.<\/p>\n
The rebranding to Xneelo is the next phase in the hosting provider\u2019s evolution which will see it take on the global market.<\/p>\n
\u201cWe truly believe that by expanding internationally, we can take our customers along on this exciting growth journey, supporting them as they grow their businesses,\u201d said Turner.<\/p>\n
Turner said the name Xneelo (pronounced ex-nee-lo) was inspired by a Latin phrase that translates into the ability to \u2018create something out of nothing\u2019.<\/p>\n
\u201cWe believe that our new name speaks to the resourcefulness, ingenuity and industrious spirit of our customers – and of our own team,\u201d said Turner.<\/p>\n
\u201cWith this name change, we\u2019re creating space for our team to grow into new territories and connect with even more businesses around the world.\u201d<\/p>\n
She added that they are keeping their tagline \u201cTrusted in Hosting\u201d to retain the essence of who they are.<\/p>\n
The video below shows the new Xneelo logo.<\/p>\n