DStv Now users may have noticed that they are sometimes shown unskippable adverts before they can view content on the platform.<\/p>\n
Unskippable adverts are often frowned upon by media viewers, as they can be invasive and frustrating.<\/p>\n
MultiChoice told MyBroadband that it implements unskippable adverts on its DStv Now platform to raise extra funds.<\/p>\n
According to the company, these funds enable it to keep DStv Now a free value-add to DStv subscribers\u2019 packages, rather than have it function as a separate, paid service.<\/p>\n
\u201cIt\u2019s one way to help fund the continuing engineering investment we\u2019re making in DStv Now, and helps us keep the service as a free add-on for DStv subscribers,\u201d said MultiChoice.<\/p>\n
According to MultiChoice, only adverts which run for less than 15 seconds are sometimes unskippable on its platform.<\/p>\n
This feature is not new, added MultiChoice, as it has been in place on some DStv Now platforms for over a year.<\/p>\n
MultiChoice said it currently has no plans to implement similar adverts on other digital content platforms that it operates, such as Showmax.<\/p>\n
This is because Showmax is a paid service, meaning it is already capable of sustaining itself.<\/p>\n
MultiChoice recently released<\/a><\/strong> its interim results for the six month period ending 30 September 2019, which showed that it has seen a significant increase in the number of DStv Now and Showmax users.<\/p>\n The company reported a year-on-year increase of 48% in monthly active users on its digital platforms, as well as a 68% increase in the number of play events on Showmax.<\/p>\n Part of this increase could be attributed to new DStv Now features, such as the ability to create up to six personalised profiles and watchlists for later viewing.<\/p>\n The platform also underwent an overhaul recently, including a new user interface and improved information delivery.<\/p>\n DStv Now has also stated<\/a><\/strong>\u00a0that its record for the largest streaming load ever was broken during the recent 2019 Rugby World Cup Final.<\/p>\n However, the Rugby World Cup period was not without its problems for the platform, as it suffered several issues<\/strong><\/a> relating to downtime.<\/p>\n According to MultiChoice, the issues with the platform were related to the high number of login attempts taking place simultaneously.<\/p>\n “All customers that were logged in ahead of the start of the match were able to view the game seamlessly, however, there was a problem with the influx of fresh logins on the platform, which had to be individually verified, causing a delay in accessing the platform,” MultiChoice said.<\/p>\n These issues were resolved ahead of the final, however, with the online broadcast of the match proceeding without major issue.<\/p>\n MultiChoice told MyBroadband that it implements unskippable adverts on its DStv Now platform to keep it as a free value add to DStv subscribers\u2019 packages.<\/p>\n","protected":false},"author":341039,"featured_media":272045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[27627,35,475,32140],"class_list":["post-327439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-dstv-now","tag-headline","tag-multichoice","tag-showmax"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/327439"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341039"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=327439"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/327439\/revisions"}],"predecessor-version":[{"id":327487,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/327439\/revisions\/327487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/272045"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=327439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=327439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=327439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Now read: Netflix can\u2019t kill DStv\u2019s Sunday night movie<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"