Facebook Inc. has shed more light on its efforts to eradicate doctored videos known as deepfakes, addressing an issue it\u2019s identified as an emergent threat ahead of the U.S. election.<\/p>\n
The operator of the world\u2019s largest social network\u00a0pledged\u00a0to remove content that has been \u201cedited or synthesized\u201d beyond adjustments for quality or clarity and is deemed likely to mislead viewers. Facebook emphasized, however, that its new rules will not apply to parody or satire.<\/p>\n
Facebook said videos that don\u2019t immediately meet its internal criteria for removal may still get fact-checked by more than 50 organizations it\u2019s partnered with worldwide. The company added that it will collaborate with Reuters to help newsrooms spot deepfakes through free online courses.<\/p>\n
Facebook has experienced the issues that come with manipulated media. Last year, a video of House Speaker Nancy Pelosi that had been edited to make it look like she was slurring her speech made the rounds on the social network.<\/p>\n
The video wasn\u2019t technically a \u201cdeepfake,\u201d which would mean it was completely fabricated, but still introduced Facebook to the kinds of misinformation it\u2019ll face heading into the 2020 election. Facebook has since said it moved too slowly to curtail the reach of that video.<\/p>\n
\u201cWe are strengthening our policy toward misleading manipulated videos that have been identified as deepfakes,\u201d Vice President of Global Policy Management Monika Bickert wrote in the blogpost. \u201cWhile these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases.\u201d<\/p>\n
Other U.S. internet giants are also tightening up on content ahead of the elections. Alphabet Inc.\u2019s Google is restricting misinformation and banning deepfakes in ads following criticism that internet companies ran ads from U.S. President Donald Trump that were intentionally misleading. Facebook\u2019s policy details were first reported by the Washington Post.<\/p>\n
Facebook has shed more light on its efforts to eradicate doctored videos known as deepfakes.<\/p>\n","protected":false},"author":341034,"featured_media":221973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[59743,35045,161],"class_list":["post-334300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-deepfake","tag-donald-trump","tag-facebook"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/334300"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=334300"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/334300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/221973"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=334300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=334300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=334300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}