A website launched at http:\/\/shine.yahoo.com features nine categories the California Internet pioneer believes appeal to the approximately 40 million women ages 25 through 54 that use Yahoo monthly. <\/p>\n
"Yahoo Shine speaks to you as a friend, telling you the secrets and tips to simplify your life," said website editor-in-chief Brandon Holley.<\/p>\n
"You can count on us to bring attitude and personality, and find humor in almost every topic we cover, whether it's a post on men who wear skinny jeans, how you can get back into your skinny jeans, or whether you'll be taken seriously if you wear jeans to work."<\/p>\n
Shine will have lifestyle and entertainment articles from major US media firms Conde Nast Publications and Hearst Corporation.<\/p>\n
"We're delighted that Yahoo has turned to so many of our magazines and websites for content for its new women's website," said Conde Nast vice president of editorial operations Rick Levine.<\/p>\n
"By speaking to Yahoo's huge audience, this partnership will give our great editorial properties a significant growth opportunity." <\/p>\n
The website will showcase popular blogs and has an in-house news staff to write stories daily.<\/p>\n
"Increasing the visibility of our blog content is a key element in driving additional traffic and converting passive readers into loyal fans," said Hearst magazines digital media vice president Christopher Johnson.<\/p>\n
"With more than 130 million visitors each month to Yahoo in the US, Yahoo will become a giant megaphone for us and allow Hearst's network of bloggers to elevate their voices and be heard by a much larger audience."<\/p>\n
Yahoo will also channel content to Shine from other of its websites, including those devoted to food, finance, astrology, and health.<\/p>\n
"We're executing on Yahoo's starting point strategy by ensuring that women who start their day with Yahoo are offered a more relevant experience," said Yahoo Media senior vice president Scott Moore.<\/p>\n
"Yahoo Shine adds an important piece to our media portfolio, which already includes sites that are number one in the news, sports, finance, and entertainment categories."<\/p>\n
Yahoo hopes to cash in on online advertising aimed at women.<\/p>\n