{"id":335170,"date":"2020-01-15T06:59:29","date_gmt":"2020-01-15T04:59:29","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=335170"},"modified":"2020-01-15T07:08:53","modified_gmt":"2020-01-15T05:08:53","slug":"massive-growth-for-disney","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/335170-massive-growth-for-disney.html","title":{"rendered":"Massive growth for Disney+"},"content":{"rendered":"<p>Walt Disney Co.\u2019s new streaming service is off to a record-setting start.<\/p>\n<p>Since its release two months ago, the Disney+ mobile app has been downloaded 41 million times across the App Store and Google Play, generating almost $100 million in user spending, according to a\u00a0<strong><a href=\"https:\/\/sensortower.com\/blog\/disney-plus-downloads-revenue-first-two-months\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a>\u00a0<\/strong>by SensorTower Inc. That\u2019s four times as much as the HBO Now app earned in its first two months.<\/p>\n<p>Disney investors cheered the SensorTower report on Tuesday, sending the shares up 2% to $146.72 in New York. Still, the data isn\u2019t comprehensive. It excludes many of the devices that viewers use to watch Disney+ &#8212; such as Roku, gaming consoles or Amazon Fire TV &#8212; meaning it only captures a fraction of the revenue Disney is generating from streaming.<\/p>\n<p>Priced at $7 a month, Disney+ is a\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-11-12\/disney-ushers-in-new-era-as-netflix-rival-with-streaming-launch\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>bet<\/strong><\/a>\u00a0that the company can attract as many as 90 million subscribers worldwide in five years. It\u2019s relying heavily on original programming aimed at an existing fan base, such as \u201cThe Mandalorian, the first live-action \u201cStar Wars\u201d series. It also includes a library of past Disney hits.<\/p>\n<p>Disney+ benefited from launching in several countries, unlike the initial launch of HBO Now. But even just measuring U.S., the app racked up 34.3 million downloads and $81.5 million. About 85% of downloads have been in the country, with the remainder spread across Canada, Australia, New Zealand and the Netherlands.<\/p>\n<p>Netflix Inc. remains the dominant paid streaming platform, with 150 million subscribers globally. And it\u2019s hard to compare Disney+\u2019s success with the early days of Netflix and other longstanding service such as Hulu because they were trailblazing a new industry.<\/p>\n<p>\u201cNetflix and Hulu had to\u00a0<span id=\"ab2fb746-372c-11ea-b60d-000f535001b0\">feel<\/span>\u00a0out the market in their early days, adjusting their strategies over time,\u201d Sensor Tower said in\u00a0<strong><a href=\"https:\/\/sensortower.com\/blog\/disney-plus-downloads-revenue-first-two-months\" target=\"_blank\" rel=\"noopener noreferrer\">a blog post<\/a><\/strong>. Disney+ \u201chas been able to employ its predecessors\u2019 learnings for success early on.\u201d<\/p>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/01\/Disney-growth.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-335180\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/01\/Disney-growth-640x370.jpeg\" alt=\"\" width=\"640\" height=\"370\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/01\/Disney-growth-640x370.jpeg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/01\/Disney-growth-600x347.jpeg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/01\/Disney-growth-768x444.jpeg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/01\/Disney-growth.jpeg 814w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/334498-most-watched-series-on-showmax.html\" rel=\"bookmark\">Most-watched series on Showmax<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Walt Disney Co.\u2019s new streaming service is off to a record-setting start.<\/p>\n","protected":false},"author":341034,"featured_media":323378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[12857,62624,10878],"class_list":["post-335170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-disney","tag-video-streaming-service","tag-walt-disney"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/335170"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=335170"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/335170\/revisions"}],"predecessor-version":[{"id":335172,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/335170\/revisions\/335172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/323378"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=335170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=335170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=335170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}