{"id":335496,"date":"2020-01-17T11:23:46","date_gmt":"2020-01-17T09:23:46","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=335496"},"modified":"2020-01-17T11:26:10","modified_gmt":"2020-01-17T09:26:10","slug":"facebook-cancels-plans-for-whatsapp-ads-report","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/335496-facebook-cancels-plans-for-whatsapp-ads-report.html","title":{"rendered":"Facebook cancels plans for WhatsApp ads &#8211; Report"},"content":{"rendered":"<p>Facebook will no longer pursue plans to include ads in WhatsApp, according to a <a href=\"https:\/\/www.wsj.com\/articles\/whatsapp-backs-off-controversial-plan-to-sell-ads-11579207682\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>report from the Wall Street Journal (WSJ)<\/strong><\/a>.<\/p>\n<p>The publication cited people familiar with the matter, who said the team assigned to determine the best ways to integrate ads into WhatsApp had been disbanded.<\/p>\n<p>The sources added that the WhatsApp code the team had been working on for the feature was deleted.<\/p>\n<p>It is not clear why the company decided to discontinue this work, and WhatsApp did not provide a statement on the cancellation.<\/p>\n<h3 class=\"my-4\">Making money from WhatsApp<\/h3>\n<p>Since Facebook acquired WhatsApp in 2014, multiple reports have surfaced about possible plans to monetise the platform.<\/p>\n<p>In October 2018, WhatsApp vice president Chris Daniels said that adverts within the app&#8217;s Status feature would be the \u201cprimary monetisation mode for the company\u201d.<\/p>\n<p>In May 2019, it was <a href=\"https:\/\/mybroadband.co.za\/news\/software\/307610-whatsapp-status-adverts-coming-next-year.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>revealed<\/strong><\/a> that Facebook was going to include Stories ads within WhatsApp&#8217;s Status feature back in May 2019.<\/p>\n<p>Facebook&#8217;s push to brings ads to WhatsApp was reported to be a major reason for the resignations of its founders Jan Koum and Brian Acton in 2018.<\/p>\n<p>The pair amended WhatsApp&#8217;s Terms of Service in 2016 to ban the displaying of ads in the app completely.<\/p>\n<p>Although Facebook could easily change these terms, it would have to send formal notifications of changes, which would likely evoke feelings of discontent among its users.<\/p>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/software\/335332-top-android-and-ios-apps-of-2019.html\" rel=\"bookmark\">Top Android and iOS apps of 2019<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Facebook will no longer pursue plans to include ads in WhatsApp.<\/p>\n","protected":false},"author":341042,"featured_media":164658,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[23705,62690,62688,21955,2594],"class_list":["post-335496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-brian-acton","tag-chris-daniels","tag-facebook-whatsapp-ads","tag-jan-koum","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/335496"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=335496"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/335496\/revisions"}],"predecessor-version":[{"id":335520,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/335496\/revisions\/335520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/164658"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=335496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=335496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=335496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}