{"id":338412,"date":"2020-02-12T06:54:40","date_gmt":"2020-02-12T04:54:40","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=338412"},"modified":"2020-02-12T07:13:12","modified_gmt":"2020-02-12T05:13:12","slug":"netflixs-biggest-rival-is-youtube","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/338412-netflixs-biggest-rival-is-youtube.html","title":{"rendered":"Netflix’s biggest rival is YouTube"},"content":{"rendered":"

In the fight for America\u2019s attention, Netflix Inc.\u2019s closest streaming competitor isn\u2019t Amazon or Hulu. It\u2019s YouTube.<\/p>\n

That\u2019s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That\u2019s double the 10% level in early 2018.<\/p>\n

They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen.<\/p>\n

While Netflix\u2019s dominance in streaming isn\u2019t a surprise, the findings show that Google\u2019s free, ad-based video platform still commands a big share of viewing time — despite subscription services producing expensive dramas to attract viewers. The report also offers a look at how popular Amazon.com Inc.\u2019s video service is in the U.S.<\/p>\n

The report also offered an upbeat sign for streaming services that haven\u2019t entered the market yet, such as Comcast Corp.\u2019s Peacock and AT&T Inc.\u2019s HBO Max. Nielsen found that 93% of U.S. consumers plan to either increase or keep their existing streaming services. In other words, the market may not be saturated yet.<\/p>\n

But their desire to spend is limited. When asked what was most important to them about a streaming service, their top response was price.<\/p>\n

\"Netflix<\/a><\/p>\n

Now read: Netflix now lets you disable autoplay previews<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

In the fight for America\u2019s attention, Netflix Inc.\u2019s closest streaming competitor isn\u2019t Amazon or Hulu. It\u2019s YouTube.<\/p>\n","protected":false},"author":341034,"featured_media":234064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[39088,2052,2054,2150],"class_list":["post-338412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-amazon-prime-video","tag-hulu","tag-netflix","tag-youtube"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/338412"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=338412"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/338412\/revisions"}],"predecessor-version":[{"id":338414,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/338412\/revisions\/338414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/234064"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=338412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=338412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=338412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}