{"id":372880,"date":"2020-10-26T15:19:53","date_gmt":"2020-10-26T13:19:53","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=372880"},"modified":"2020-10-26T15:22:04","modified_gmt":"2020-10-26T13:22:04","slug":"interfering-with-mobile-data-prices-is-a-bad-idea-vodacom","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/372880-interfering-with-mobile-data-prices-is-a-bad-idea-vodacom.html","title":{"rendered":"Interfering with mobile data prices is a bad idea &#8211; Vodacom"},"content":{"rendered":"<p>Vodacom has cautioned the Independent Communications Authority of South Africa (ICASA) against intervening with mobile data prices, adding that the authority should adopt a &#8220;wait and see&#8221; approach to competition.<\/p>\n<p>The operator took issue with a number of statements made by ICASA in its Discussion Document on the Mobile Mobile Broadband Services Inquiry, particularly those regarding the need to regulate &#8220;market failure&#8221;.<\/p>\n<p>Speaking at the public hearings on the inquiry, Vodacom said that it agreed with ICASA&#8217;s view that mobile data services in South Africa should be affordable, of high quality, and widely available.<\/p>\n<p>However, Vodacom said the discussion document does not account for other processes taking place simultaneously, such as the spectrum ITA, WOAN launch, and Competition Commission ruling.<\/p>\n<p>The mobile operator said one of the key gaps in ICASA&#8217;s findings was related to its finding of a possible market failure in terms of mobile data prices.<\/p>\n<p>&#8220;ICASA does not clearly identify the market failure it is trying to solve,&#8221; Vodacom said, adding that the only evidence ICASA provides of potential market failure is in its price benchmarking.<\/p>\n<p>This is found in its comparison with mobile data prices in China, which it says outperforms South Africa on both price and quality.<\/p>\n<p>&#8220;This is not a market failure &#8211; concluding that a market is failing if prices are higher than in China would leave very few markets in the world that are not &#8216;failing&#8217;,&#8221; Vodacom said.<\/p>\n<p>Vodacom added that itself and many other operators had already committed to reducing mobile data prices as part of a settlement with the Competition Commission.<\/p>\n<p>&#8220;As a result of the Competition Commission Inquiry, Vodacom has accelerated its pricing transformation, reducing the prices of 30-day bundles, improving personalised offers, and extending reach,&#8221; the operator said.<\/p>\n<p>Vodacom added that these changes generated annual customer savings of R2.7 billion.<\/p>\n<h3 class=\"my-4\">Spectrum to have a major effect<\/h3>\n<p>A key component of Vodacom&#8217;s argument revolved around the spectrum ITA, which is expected to have a major effect on the price of mobile data locally.<\/p>\n<p>&#8220;ICASA should not impose further remedies without considering the impact on the market of the spectrum assignment,&#8221; it said.<\/p>\n<p>&#8220;We would caution the authority to adopt a &#8216;wait and see&#8217; approach &#8211; have the ITA or WOAN run its course before rushing to interventions.&#8221;<\/p>\n<p>The mobile operator noted that a market review is a forward-looking process and must take account of other overlapping processes that are impacting the market.<\/p>\n<p>With regards to the spectrum ITA, Vodacom demonstrated the effect that the temporary additional spectrum provided to networks as a result of the COVID-19 pandemic, showing how its network had been able to handle a significant increase in data traffic and provide much better service under normal conditions.<\/p>\n<p>This graph is detailed below.<\/p>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/10\/Vodacom-ICASA-slide-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-372882\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/10\/Vodacom-ICASA-slide-1.jpg\" alt=\"Vodacom ICASA slide 1\" width=\"640\" height=\"449\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/10\/Vodacom-ICASA-slide-1.jpg 1363w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/10\/Vodacom-ICASA-slide-1-570x400.jpg 570w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/10\/Vodacom-ICASA-slide-1-612x430.jpg 612w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/10\/Vodacom-ICASA-slide-1-768x539.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/10\/Vodacom-ICASA-slide-1-1200x843.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/371936-the-south-african-mobile-operator-with-the-happiest-customers-revealed.html\" rel=\"bookmark\">The South African mobile operator with the happiest customers revealed<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom has cautioned ICASA against intervening with mobile data prices, adding that the authority should adopt a &#8220;wait and see&#8221; approach to competition.<\/p>\n","protected":false},"author":341028,"featured_media":281323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[35,25559,75,41],"class_list":["post-372880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-headline","tag-mobile-data-prices","tag-south-africa","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/372880"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341028"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=372880"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/372880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/281323"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=372880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=372880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=372880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}