{"id":375867,"date":"2020-11-24T07:29:06","date_gmt":"2020-11-24T05:29:06","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=375867"},"modified":"2020-11-24T07:31:10","modified_gmt":"2020-11-24T05:31:10","slug":"dstvs-biggest-threat-cheap-data","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/375867-dstvs-biggest-threat-cheap-data.html","title":{"rendered":"DStv&#8217;s biggest threat &#8211; Cheap data"},"content":{"rendered":"<p>MultiChoice has been bleeding DStv Premium subscribers to Netflix since affordable uncapped fibre became available in South Africa.<\/p>\n<p>The same thing is set to happen to other DStv packages when cheap data becomes available to a large part of the population.<\/p>\n<p>This is the view Sasfin Securities deputy chairman, David Shapiro who was commenting on MultiChoice\u2019s recent financial results.<\/p>\n<p>Shapiro said MultiChoice is still using older satellite technology, which is currently serving it well, but it will change when affordable data becomes widely available.<\/p>\n<p>\u201cMultiChoice is going to find a strong competitor in Netflix and all the other streaming services which are coming,\u201d he said.<\/p>\n<p>MultiChoice is in a very good position without competition from streaming services, but affordable data will change the environment.<\/p>\n<p>To stay relevant MultiChoice is investing heavily in local content, but that may not be enough to stave off competition.<\/p>\n<p>Even with an increase in local content, Shapiro is backing the data and streaming revolution rather than the DStv satellite service.<\/p>\n<p>Business Day TV\u2019s Giulietta Talevi agreed, adding that DStv\u2019s high prices are not serving it well in a competitive environment.<\/p>\n<h3 class=\"my-4\">DStv Premium\u2019s decline<\/h3>\n<p>DStv Premium was South Africa\u2019s premier entertainment platform for years, with subscribers peaking at 2.35 million in 2015.<\/p>\n<p>In 2016, <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/355725-how-many-dstv-premium-subscribers-multichoice-has-lost-since-2012.html\"><strong>MultiChoice\u2019s DStv Premium subscriber base started to decline<\/strong><\/a> and is making up a smaller and smaller percentage of the subscriber mix.<\/p>\n<p>This decline accelerated in recent years and not even the excellent SuperSport offering could stem the tide.<\/p>\n<p>There were a few factors which contributed to the decline of DStv Premium in South Africa.<\/p>\n<ul>\n<li>DStv Premium prices increased significantly, and in 2016 they exceeded R700 for the first time.<\/li>\n<li>Fibre rollouts accelerated, which means more household had access to high-speed broadband.<\/li>\n<li>Uncapped broadband prices started to decline.<\/li>\n<li>Netflix launched in South Africa in January 2016.<\/li>\n<\/ul>\n<p>With Netflix offering excellent on-demand entertainment for a fraction of the price of DStv Premium and armed with an uncapped broadband connection, many DStv subscribers jumped ship.<\/p>\n<p>MultiChoice also did not do itself any favours by continuing to increase the price of its DStv Premium subscriptions every year.<\/p>\n<p>With the decline in DStv Premium subscribers, MultiChoice changed its strategy by <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/216796-more-viewers-getting-low-end-dstv-packages.html\"><strong>starting to target the mid and mass-market segments<\/strong><\/a>.<\/p>\n<p>These market segments do not have access to fast and affordable uncapped broadband, and DStv therefore still offers the most affordable entertainment available to them.<\/p>\n<p>This strategy is working well for MultiChoice and it is now rapidly growing its mass-market subscriptions.<\/p>\n<p>The changing broadband environment can, however, disrupt this market in the same way it disrupted DStv Premium.<\/p>\n<p>Companies like Vumatel and Rain are starting to offer affordable uncapped products on poorer neighbourhoods which are enjoying strong uptake.<\/p>\n<p>When poorer households get access to affordable uncapped broadband, they can easily dump DStv for a more affordable alternative like Netflix.<\/p>\n<p>Unless MultiChoice reacts to the changing entertainment environment, it is facing a battle which it cannot win.<\/p>\n<h3 class=\"my-4\">MultiChoice discussion<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nWY_WuQmV5U?start=295\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/375464-south-africans-are-dumping-dstv-premium.html\">South Africans are dumping DStv Premium<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>When affordable data becomes available to a large part of the population, DStv will face a big challenge from Netflix.<\/p>\n","protected":false},"author":23,"featured_media":364362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[10458,85,35,475],"class_list":["post-375867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-david-shapiro","tag-dstv","tag-headline","tag-multichoice"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/375867"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=375867"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/375867\/revisions"}],"predecessor-version":[{"id":375885,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/375867\/revisions\/375885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/364362"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=375867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=375867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=375867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}