{"id":37905,"date":"2011-11-09T12:04:10","date_gmt":"2011-11-09T10:04:10","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=37905"},"modified":"2011-11-09T15:47:00","modified_gmt":"2011-11-09T13:47:00","slug":"how-important-is-your-smartphone","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/37905-how-important-is-your-smartphone.html","title":{"rendered":"How important is your smartphone?"},"content":{"rendered":"

At its Think Mobile event in Cape Town this week, Google<\/a> announced new research findings about smartphone users in South Africa which can be accessed on the Mobile Planet website<\/a>.<\/p>\n

Google revealed that the site gives anyone access to the full set of data from the \u201cGlobal Mobile Research: The Smartphone User & The Mobile Marketer\u201d, conducted earlier this year with Ipsos<\/a>, in collaboration with the Mobile Marketing Association<\/a>.<\/p>\n

The findings indicate that South Africans are \u2018going smart\u2019 – fast: 15% of South Africans have smartphones, but almost half of new smartphone users have only been using a smartphone for the past 12 months.<\/p>\n

South Africans considered their smartphones to be as important as their purses and keys, with 83% of mobile subscribers not wanting to leave home without their smartphones, the survey found.<\/p>\n

\"Mobile

Mobile Planet 2011 - Smartphone penetration and usage in South Africa<\/p><\/div>\n

Google also said that South Africans are using their smartphones to make smarter buying decisions: 62% of smartphone users have used their phones to do a product search; 54% use their smartphones during the shopping process; and 26% of smartphone subscribers have changed their minds as a result of gathering information on their smartphones while shopping in-store.<\/p>\n

In a similar vein, after looking up a business or service on their smartphones, 61% of people visited the business website, and 55% of people phoned the business.<\/p>\n

The survey also revealed that smartphones are competing with TV: 50% of South African smartphone users watch a video on their smartphones every month; 49% use their smartphones while watching TV; and 35% would rather give up TV than their smartphones.<\/p>\n","protected":false},"excerpt":{"rendered":"

Smartphones as important to South Africans as their wallet and keys<\/p>\n","protected":false},"author":23,"featured_media":25563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[29,18],"tags":[167,35,6587,6591,6589,6593],"class_list":["post-37905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","category-internet","tag-google","tag-headline","tag-mobile-planet","tag-smartphone-penetration","tag-smartphone-stats","tag-smartphone-usage-stats"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/37905"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=37905"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/37905\/revisions"}],"predecessor-version":[{"id":37927,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/37905\/revisions\/37927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/25563"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=37905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=37905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=37905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}