{"id":3845,"date":"2008-05-19T23:46:00","date_gmt":"2008-05-19T21:46:00","guid":{"rendered":""},"modified":"2008-05-19T23:46:00","modified_gmt":"2008-05-19T21:46:00","slug":"cell-users-may-applaud-bharti-buy","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/3845-cell-users-may-applaud-bharti-buy.html","title":{"rendered":"Cell users may applaud Bharti buy"},"content":{"rendered":"<p>Perhaps this general atmosphere of national pride has encouraged the view  that Bharti has little to offer MTN. <\/p>\n<p>In a sense, the talks about a bid even strike one as a bit cheeky since  Bharti&rsquo;s profitability is lower and it is only larger in market capital partly  due to India&rsquo;s pumped-up stock exchange, which is where foreign ownership is  limited. <\/p>\n<p>The argument that a merger has little to offer MTN is founded on the  notion that their markets are not contiguous and that measuring the cost of  equipment, such as base stations, suggests that both are already getting close  to premium discounts. <\/p>\n<p>Hence there is little to be gained from economies of scale or geography. <\/p>\n<p>But it is worth taking a closer look because it may be that Bharti does  have something to offer, something that MTN&rsquo;s customers might like &mdash; it charges  less. <\/p>\n<p>Bharti operates in a tougher environment where cellphone rates are generally  lower and competition is much higher. <\/p>\n<p>Consequently, there is an argument that the Indian model could help MTN. <\/p>\n<p>MTN&rsquo;s penetration is generally pretty high, above 30% in most markets.  But its average use per subscriber is low by comparison.<\/p>\n<p>In SA, it is about 106 minutes, 52 minutes in Nigeria and 92 minutes in Iran.  The comparison with Bharti&rsquo;s subscriber base is staggering. Bharti has a usage  rate of 507 minutes per subscriber. <\/p>\n<p>As a result, some Indian analysts suggest that MTN&rsquo;s capex intensity is  nowhere near as high or as consistent as Bharti&rsquo;s. <\/p>\n<p>So corporate nationalists might frown on a buyout of MTN, but customers  could have a different opinion.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MTN is a prized South African company whose largely black management have driven growth at an amazing clip, so there may be a bit of nationalistic disappointment if it falls into the hands of India\u00e2\u20ac\u2122s largest cellphone company, Bharti Airtel. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3845","post","type-post","status-publish","format-standard","hentry","category-cellular"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/3845"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=3845"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/3845\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=3845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=3845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=3845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}