In a much anticipated move Google has annouced it will now serve third-party advertising on its advertising network.<\/p>\n
The move means that advertisers on other approved advertising networks such as Doubleclick will be able to place and track advertising placed on the Google network.<\/p>\n
Previously, Google’s AdSense advertising network only displayed advertising from users registered on the Google network. <\/p>\n
For web publishers the move means that the will have access to a broader range of advertisers and greater revenue opportuities. Web publishers using the AdSense programme will be now be able to display third party image and multimedia ads on their sites. <\/p>\n
Initially the expanded AdSense programme will only be available to North America-based advertisers but the advertising will be available to consumers across the Internet. <\/p>\n
In an email to AdSense users last night Google said that "by accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users".<\/p>\n
Initially only English language advertising will available through the network.<\/p>\n