{"id":388550,"date":"2021-03-05T09:12:47","date_gmt":"2021-03-05T07:12:47","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=388550"},"modified":"2021-03-05T09:14:53","modified_gmt":"2021-03-05T07:14:53","slug":"netflix-launches-tiktok-like-fast-laughs-feature","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/388550-netflix-launches-tiktok-like-fast-laughs-feature.html","title":{"rendered":"Netflix launches TikTok-like Fast Laughs feature"},"content":{"rendered":"

After testing in late 2020, streaming giant Netflix has officially launched<\/strong><\/a> a new short-form video feature called Fast Laughs.<\/p>\n

Fast Laughs provides Netflix mobile app users with small comedy clips from the service’s vast content library.<\/p>\n

“Fast Laughs offers a full-screen feed of funny clips from our big comedy catalogue including films, series, sitcoms, and stand-up from comedians like Kevin Hart and Ali Wong,” Netflix stated.<\/p>\n

At launch, it will include clips from Murder Mystery, Big Mouth, The Crew, and stand-up sets from Kevin Hart and Ali Wong.<\/p>\n

Users can access the Fast Laughs feed through the bottom navigation menu on the app by clicking on the “Fast Laughs” tab next to “Coming Soon”.<\/p>\n

The clips will start playing, and automatically jump from one to the next, similar to how Facebook’s video feed works.<\/p>\n

Fast Laughs also lets users add series, films, and stand-up specials to their watchlist, or start viewing them immediately.<\/p>\n

Additionally, they are able to share the clips individually on WhatsApp, Instagram, Snapchat and Twitter. Users can react to the clips with a laughing emoji in the button panel.<\/p>\n

Fast Laughs is currently available for iOS users on iPhone in select countries, with testing on Android to begin soon.<\/p>\n

Borrowing from social media<\/h3>\n

The feature appears to be an attempt by Netflix to leverage the popularity of short videos such as those on social media platform TikTok.<\/p>\n

Fast Laughs borrows a lot from the TikTok format, including its full-screen view, vertical orientation, and buttons placed on the right side of the screen.<\/p>\n

When Netflix initially tested the feature, clips varied between 15 to 45 seconds, although now there is no defined limit for the snippets.<\/p>\n

Netflix stated that Fast Laughs will not be available on profiles for kids, as much of the content will be rated for mature audiences.<\/p>\n

Now read: What the SABC must do to get Netflix and DStv to collect TV licence fees<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Streaming giant Netflix has launched a new short-form video clip feature called Fast Laughs.<\/p>\n","protected":false},"author":341042,"featured_media":388566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[68884,2054,59100],"class_list":["post-388550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-fast-laughs","tag-netflix","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/388550"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=388550"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/388550\/revisions"}],"predecessor-version":[{"id":388568,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/388550\/revisions\/388568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/388566"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=388550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=388550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=388550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}