Apple Inc. said it will apply App Store rules to all apps globally after reports that Chinese app developers are preparing workarounds for the company\u2019s upcoming limits on ad tracking.<\/p>\n
The Cupertino, California-based technology giant plans to release a software update called iOS 14.5 in coming weeks that requires users to give permission before apps can track them across other services and websites for targeted advertising.<\/p>\n
Facebook Inc. and other digital ad companies\u00a0worry<\/strong><\/a>\u00a0that most people won\u2019t give permission, crimping their revenue.<\/p>\n Several Chinese technology companies, including Baidu Inc., ByteDance Ltd. and Tencent Holdings Ltd., are preparing workarounds for Apple\u2019s new policy, according to the Financial Times.<\/p>\n They are using a system called\u00a0<\/strong>CAID<\/strong><\/a>\u00a0developed by the\u00a0China Advertising Association<\/a><\/strong>\u00a0and a government think tank.<\/p>\n \u201cThe App Store terms and guidelines apply equally to all developers around the world, including Apple,\u201d the U.S. tech giant said in a statement.<\/p>\n \u201cWe believe strongly that users should be asked for their permission before being tracked. Apps that are found to disregard the user\u2019s choice will be rejected.\u201d<\/p>\n Other proposed workarounds rely on a process called fingerprinting, which uses device-specific information such as\u00a0the IMEI number<\/a><\/strong>\u00a0and location to create a unique identifier.<\/p>\n Apple said such approaches have violated its guidelines for over a decade.<\/p>\n Apple Inc. said it will apply App Store rules to all apps globally after reports that Chinese app developers are preparing workarounds for the company\u2019s upcoming limits on ad tracking.<\/p>\n","protected":false},"author":341034,"featured_media":390064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[27],"tags":[2412,605,68600],"class_list":["post-390062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security","tag-app-store","tag-apple","tag-ios-14-5"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/390062"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=390062"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/390062\/revisions"}],"predecessor-version":[{"id":390066,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/390062\/revisions\/390066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/390064"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=390062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=390062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=390062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Now read: Apple will launch new iPads next month \u2013 Report<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"