![\"Phil](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/03\/Phil-Molefe.jpg\")
<\/a>Fabrik’s Phil Molefe<\/p><\/div>\n
Phil Molefe, Fabrik\u2019s head of business development and strategy, said the platform makes it possible for community media to thrive.<\/p>\n
He said Fabrik helps media entrepreneurs by solving key challenges, which include:<\/p>\n
- \n
- Providing them with a mobile application<\/strong> that allows community and campus radio stations to live-stream shows and host podcasts.<\/li>\n
- Shifting to a cloud-based tool<\/strong> where radio stations get access to archiving and backup that is compliant with BCCSA and ICASA regulations.<\/li>\n
- Messaging functionality<\/strong>, including push notifications, to help radio stations to engage with their communities.<\/li>\n
- Encouraging listeners to register as a member and provide personal information<\/strong>. This helps stations to build audience profiles for their listeners.<\/li>\n
- Provide detailed analytics<\/strong> which helps to attract advertisers with better insights than traditional radio.<\/li>\n<\/ul>\n
So far Fabrik has shown positive results.<\/p>\n
Around 60% of users have an opt-in relationship with stations which makes it possible to serve highly relevant ads to listeners.<\/p>\n
These targeted ads have a much better performance than other platforms. Where sales conversions on social media are around 2%, Fabrik users enjoy 8%.<\/p>\n
![\"Jonathan](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/03\/Jonathan-Lumley.jpg\")
<\/a>Immedia’s Jonathan Lumley<\/p><\/div>\n
Jonathan Lumley, head of clients, channels, and markets at Immedia, said the key to growth for community media companies is to build and leverage owned digital communities.<\/p>\n
\u201cFor those with closed communities, it can result in growing your own private social network,\u201d he said.<\/p>\n
This is what Fabric offers media entrepreneurs and radio stations, making it easy to digitise, consolidate, and monetise their audiences.<\/p>\n
Tamie Mbombo, head of marketing and PR at Izwi LoMzansi which is using Fabrik for its community radio station, said the platform has put them way ahead of their competitors.<\/p>\n
20,000 of Izwi LoMzansi\u2019s listeners have downloaded the station\u2019s app on their smartphones and are now engaging with the station.<\/p>\n
\u201cThese listeners are no longer reliant on the terrestrial radio signal to listen to us, and they now have a whole new platform to interact directly with presenters and advertisers,\u201d he said.<\/p>\n
\u201cThis is the sort of engagement that is meaningful to our listeners and it helps advertisers direct their spend very specifically.\u201d<\/p>\n
\u201cFabrik has brought us to the front of the starting line, in a race many are unaware is even being run.\u201d<\/p>\n
Now read: Crackdown on pirate radio stations in South Africa<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"
Durban-based Immedia has launched Fabrik which helps media companies to live-stream shows, grow their audiences, and make more money.<\/p>\n","protected":false},"author":23,"featured_media":390881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[69145,35,14423,69147,3180],"class_list":["post-390859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-fabrik","tag-headline","tag-immedia","tag-jonathan-lumley","tag-phil-molefe"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/390859"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=390859"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/390859\/revisions"}],"predecessor-version":[{"id":391055,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/390859\/revisions\/391055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/390881"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=390859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=390859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=390859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Shifting to a cloud-based tool<\/strong> where radio stations get access to archiving and backup that is compliant with BCCSA and ICASA regulations.<\/li>\n