{"id":391255,"date":"2021-03-29T11:49:23","date_gmt":"2021-03-29T09:49:23","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=391255"},"modified":"2021-03-29T11:53:06","modified_gmt":"2021-03-29T09:53:06","slug":"new-microsoft-ad-mocks-macbook-and-calls-it-a-backbook","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/hardware\/391255-new-microsoft-ad-mocks-macbook-and-calls-it-a-backbook.html","title":{"rendered":"New Microsoft ad mocks MacBook and calls it a \u201cBackBook\u201d"},"content":{"rendered":"

Microsoft recently posted<\/a><\/strong> a new ad to promote the capabilities of its 2-in-1 convertible PC – the Surface Pro.<\/p>\n

To highlight the efficiency of the Surface Pro, Microsoft India compared it to a conventional Apple MacBook laptop, which it has jokingly labelled a \u201cBackBook\u201d.<\/p>\n

In the advert, Microsoft demonstrated how the Surface Pro’s screen can be detached and reattached to its keyboard, and showcased the versatility of its kickstand.<\/p>\n

While a conventional clamshell laptop is not in the same category as a 2-in-1, Microsoft India appeared to push the message that the “BackBook” was outdated and not as versatile.<\/p>\n

Apple, however, has adopted the same 2-in-1 form factor with its iPad Pro tablet but has made a conscious effort to differentiate it from its laptops.<\/p>\n

Microsoft, on the other hand, is experimenting with different form factors for its laptops, including 2-in-1 devices like the Surface Pro and Surface Book.<\/p>\n

MacBooks taking flak\u00a0<\/strong><\/h3>\n

This is not the first time this year that Microsoft has tried to make its laptops appear superior to the MacBook.<\/p>\n

Back in January, it published an advert for the Surface Pro 7 comparing it to the MacBook Pro.<\/p>\n

The video focused on the characteristics of both devices, underlining the difference between the Surface Pro\u2019s touch screen and the MacBook Pro\u2019s Touch Bar, while also mentioning<\/a><\/strong> that “it\u2019s a much better gaming device”.<\/p>\n

In March, Intel released a series of ads promoting PCs, featuring former \u201cI\u2019m a Mac\u201d actor Justin Long.<\/p>\n

In these 30-second ads, Long criticised MacBooks for a lack of gaming capability, 2-in-1 features, support for numerous monitors, and colour options.<\/p>\n

Below is the Microsoft advertisement referring to the MacBook as the “BackBook”.<\/p>\n