{"id":400439,"date":"2021-06-07T12:05:56","date_gmt":"2021-06-07T10:05:56","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=400439"},"modified":"2021-06-07T12:10:36","modified_gmt":"2021-06-07T10:10:36","slug":"apple-is-bleeding-iphone-users-to-android-research","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/smartphones\/400439-apple-is-bleeding-iphone-users-to-android-research.html","title":{"rendered":"Apple is bleeding iPhone users to Android \u2014\u00a0research"},"content":{"rendered":"

Internal company documents which were used in Apple’s court battle with Epic Games in May have shown that Apple lost iPhone users over a number of quarters in 2019 and 2020.<\/p>\n

Epic Games sued Apple over what it views as anti-competitive policies in the Apple App Store, specifically in the smartphone giant’s restriction of purchasing methods outside of its own system, which prevents app developers from selling directly to users.<\/p>\n

Apple in its arguments included data which it contends illustrated that consumers had a choice to move to other devices if they felt Apple’s App Store policies were too strict.<\/p>\n

A chart compiled by Apple’s Market Research, which was shared on Twitter<\/strong><\/a> by Creative Strategies CEO and principal analyst Ben Bajarin, showed there was “meaningful” switching quarter over quarter when iPhone owners purchased a new phone.<\/p>\n

In the third quarter of 2019, for example, Apple’s data showed that 81% of iPhone owners did not switch to another smartphone, meaning that 19% moved.<\/p>\n

The following quarter, in which Apple launched its iPhone 11, 86% of users were retained, with only 14% switching.<\/p>\n

Apple took a harder hit during the first half of its 2020 financial year, with 26% of owners switching to other smartphones, but recovered again with iOS loyalty jumping back to 88% in Q3 2020.<\/p>\n

With Android dominating the smartphone OS market due to its presence across most other major smartphone brands competing with Apple – including Samsung, Xiaomi, Huawei, Vivo, and OnePlus\u00a0 –\u00a0 it’s likely that most of the users who did not stick to iOS went to Google’s platform.<\/p>\n

The image below shows iOS loyalty changed between Q3 2019 and Q3 2020.<\/p>\n

\"\"<\/a><\/p>\n

Despite losing some users during these periods, research has shown that Apple enjoys high brand loyalty overall.<\/p>\n

A previous survey<\/strong><\/a> of 5,000 smartphone users carried out by SellCell showing that 92% of iPhone users said they would not move to another brand, while only 74% of Samsung users were not looking to buy from another smartphone maker.<\/p>\n

\n

Now read: First official Huawei P50 images revealed<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Internal company documents which were used in Apple’s court battle with Epic Games in May have shown that Apple lost iPhone users over a number of quarters in 2019 and 2020.<\/p>\n","protected":false},"author":341042,"featured_media":383138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17934],"tags":[397,605,9691,691,1125,1361],"class_list":["post-400439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphones","tag-android","tag-apple","tag-epic-games","tag-ios","tag-iphone","tag-smartphones-2"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/400439"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=400439"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/400439\/revisions"}],"predecessor-version":[{"id":400543,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/400439\/revisions\/400543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/383138"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=400439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=400439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=400439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}