{"id":407944,"date":"2021-07-29T09:16:41","date_gmt":"2021-07-29T07:16:41","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=407944"},"modified":"2021-07-29T09:22:39","modified_gmt":"2021-07-29T07:22:39","slug":"people-are-ditching-android-for-iphone-apple","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/smartphones\/407944-people-are-ditching-android-for-iphone-apple.html","title":{"rendered":"People are ditching Android for iPhone \u2014\u00a0Apple"},"content":{"rendered":"

A high number of Android smartphone users switched to iPhones between April and June 2021, Apple CEO Tim Cook revealed during the company’s Q3 2021 earnings report call<\/strong><\/a> on Wednesday.<\/p>\n

The Cupertino giant reported above expected numbers during the last quarter, with revenue increasing 36% year-over-year to $81.4 billion and profits surging 93% to $21.7 billion.<\/p>\n

Although Cook did not share official numbers on device sales, he said many people bought their first iPhone during this period.<\/p>\n

In addition, a record number of current iPhone users upgraded to newer models.<\/p>\n

“We had strong double-digit growth for switchers and for upgraders,” Cook said in response to a question. “In fact, it was our largest update quarter ever.”<\/p>\n

With Android being iOS’ only major rival in the smartphone space, it’s fair to assume that the bulk of switchers were from that ecosystem.<\/p>\n

Cook also said that other Apple products saw a big increase in new adopters, with 75% of Apple Watch purchases across the world among first-time buyers.<\/p>\n

\"\"<\/p>\n

Cook’s feedback did not include how many Apple users switched to Android during this period.<\/p>\n

Apple’s own internal research documents, which it tabled during its court battle with Epic Games, showed it previously lost iPhone customers<\/strong><\/a> to other smartphone brands during 2019 and 2020.<\/p>\n

This was at its worst level between September 2019 and March 2020 (Q1 2020 and Q2 2020), when Apple lost 26% of iPhone owners to other brands.<\/p>\n

Loyalty to the iOS ecosystem jumped back to 88% in the quarter after this, showing that only 12% of iPhone users switched.<\/p>\n

Apple used these figures to illustrate that its customers could choose to move to other devices if they felt that its App Store policies were too tight.<\/p>\n

The graph below shows loyalty to the iOS ecosystem over five quarters between January 2019 and July 2020.<\/p>\n

\"\"<\/a><\/p>\n

\n

Now read: Blackberry is back<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Apple CEO Tim Cook says the company recorded double-digit growth for users switching from other smartphones to iPhones.<\/p>\n","protected":false},"author":341042,"featured_media":395559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17934],"tags":[397,605,18170,1125,4082],"class_list":["post-407944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphones","tag-android","tag-apple","tag-apple-watch","tag-iphone","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/407944"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=407944"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/407944\/revisions"}],"predecessor-version":[{"id":407948,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/407944\/revisions\/407948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/395559"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=407944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=407944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=407944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}