Xiaomi is dropping the name of its most recognizable product series, \u201cMi\u201d.<\/p>\n
From the third quarter of 2021, new additions to the \u201cMi\u201d product range will feature the name Xiaomi.<\/p>\n
The Chinese electronics manufacturer recently overtook Apple<\/a><\/strong> as the world\u2019s second-largest phone maker.<\/p>\n Xiaomi said it is now confident that their products are relevant and identifiable enough not to need additional branding.<\/p>\n The renaming of the Mi line will \u201cunify our global brand presence and close the perception gap between the brand and its products,\u201d Xiaomi said.<\/p>\n \u201cThis change may take some time to take effect in all regions.\u201d<\/p>\n XDA reported<\/strong><\/a> that Xiaomi had already changed branding when it launched its Mix 4 smartphone<\/a><\/strong> without Mi branding.<\/p>\n Under the parent company, only two product lines will now feature \u2014 Redmi and Xiaomi.<\/p>\n \u201cXiaomi products represent the pinnacle of technology and offer a premium experience,\u201d Xiaomi stated.<\/p>\n \u201cRedmi products bring big innovation at a more accessible price point and are aimed at younger audience.\u201d<\/p>\n The new product naming approach \u2014 Xiaomi and Redmi \u2014 will also apply to the company\u2019s ecosystem and IoT products in the future.<\/p>\n Current Mi-branded products will continue to be fully supported by the company, Xiaomi said.<\/p>\n Xiaomi is replacing the “Mi” name in future products with “Xiaomi”.<\/p>\n","protected":false},"author":341076,"featured_media":411160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[34171,21201,56636,71696],"class_list":["post-411152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-redmi","tag-xiaomi","tag-xiaomi-mi","tag-xiaomi-mix-4"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/411152"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=411152"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/411152\/revisions"}],"predecessor-version":[{"id":411170,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/411152\/revisions\/411170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/411160"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=411152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=411152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=411152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNow Read: Xiaomi passes Apple to become world\u2019s second-largest smartphone maker<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"