{"id":415530,"date":"2021-09-22T17:27:07","date_gmt":"2021-09-22T15:27:07","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=415530"},"modified":"2021-09-22T17:30:46","modified_gmt":"2021-09-22T15:30:46","slug":"facebook-falsely-reports-ad-performance-blames-ios-update","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/415530-facebook-falsely-reports-ad-performance-blames-ios-update.html","title":{"rendered":"Facebook falsely reports ad performance \u2014 Blames iOS update"},"content":{"rendered":"

Facebook falsely reported ad performance on iPhones and iPads, blaming Apple’s policy changes to iOS, the company said in a blog post<\/a><\/strong>.<\/p>\n

The social media company estimated that it had underreported third-quarter ad performance on iOS devices by 15%.<\/p>\n

As a result, Facebook stocks were down over 2% on Wednesday, according to a CNBC report<\/a><\/strong>.<\/p>\n

“Our estimate is that in aggregate we are underreporting iOS web conversions by approximately 15%; however there is a broad range for individual advertisers,” Facebook said.<\/p>\n

“We believe that real world conversions, like sales and app installs, are higher than what is being reported for many advertisers.”<\/p>\n

Apple’s update allowed iOS users to opt-out of being tracked when launching an application for the first time.<\/p>\n

Facebook said tracking helps the social media platform and other apps deliver more customised adverts to users.<\/p>\n

“We’re optimistic about our multi-year effort to develop new privacy-enhancing technologies that minimise the amount of personal information we process while still allowing us to show personalised ads and measure their effectiveness,” Facebook said.<\/p>\n

The company outlined several actions that advertisers can take to understand their ad performance better, such as setting up the Conversions API and analysing the campaign instead of the creative.<\/p>\n

\n

Now Read: Elon Musk says Starlink will exit beta in October<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Facebook said it falsely reported third-quarter ad performance because of an Apple iOS update that gave users the option to opt-in to tracking.<\/p>\n","protected":false},"author":341076,"featured_media":415532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[72616,161,12341,691],"class_list":["post-415530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-conversion-api","tag-facebook","tag-facebook-ads","tag-ios"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/415530"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=415530"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/415530\/revisions"}],"predecessor-version":[{"id":415538,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/415530\/revisions\/415538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/415532"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=415530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=415530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=415530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}