{"id":418300,"date":"2021-10-14T08:33:32","date_gmt":"2021-10-14T06:33:32","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=418300"},"modified":"2021-10-14T08:34:52","modified_gmt":"2021-10-14T06:34:52","slug":"twitter-putting-ads-in-replies","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/418300-twitter-putting-ads-in-replies.html","title":{"rendered":"Twitter putting ads in replies"},"content":{"rendered":"<p>Twitter is changing the way its users will see ads on the platform, with the new format displaying sponsored content in the middle of conversations.<\/p>\n<p>Announced by Bruce Falck, Twitter&#8217;s revenue product lead, the new format will display ads after the &#8220;first, third, or eighth reply under a Tweet&#8221;.<\/p>\n<p>The company is currently testing the update globally on Android and iOS, and Falck shared a short demonstration of how Twitter will show the new ads.<\/p>\n<p>Falck&#8217;s post was met with mixed reactions, with some users offering advice on how they believe Twitter should implement the feature and others commenting on how it will cause conversations to become disjointed.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Starting today, we\u2019re trying something different and testing a new ad format in Tweet conversations. If you\u2019re a part of this test (which is global; on iOS &amp; Android only), you\u2019ll see ads after the first, third or eighth reply under a Tweet. &#x1f5e3;&#xfe0f; <a href=\"https:\/\/t.co\/kvIGeYt2vp\">pic.twitter.com\/kvIGeYt2vp<\/a><\/p>\n<p>\u2014 bruce.falck() &#x1f997; (@boo) <a href=\"https:\/\/twitter.com\/boo\/status\/1448319014921404417?ref_src=twsrc%5Etfw\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The news comes a week after Twitter announced a feature that will warn users when entering a conversation that can <strong><a href=\"https:\/\/mybroadband.co.za\/news\/internet\/417348-twitter-will-warn-you-before-you-pick-a-fight-online.html\" target=\"_blank\" rel=\"noopener\">cause a fight<\/a><\/strong>.<\/p>\n<p>The company will display a prompt to users potentially entering heated discussions and remind them of what to consider before adding to the conversation:<\/p>\n<ol>\n<li><strong>Remember the human<\/strong> \u2014 Communicating with respect makes Twitter a better place.<\/li>\n<li><strong>Facts matter<\/strong> \u2014 Checking the facts helps everyone.<\/li>\n<li><strong>Diverse perspectives have value<\/strong> \u2014 Discovering new perspectives can strengthen your own.<\/li>\n<\/ol>\n<p>The feature was designed to reduce the frequency of &#8220;Twitter wars&#8221;, often fuelled by misinformation.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/internet\/417902-twitter-soft-block-feature-now-available.html\" target=\"_blank\" rel=\"noopener\">Twitter &#8220;soft block&#8221; feature now available<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is testing a new advertising feature on iOS and Android where it will show ads within conversations.<\/p>\n","protected":false},"author":341076,"featured_media":406082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[397,73292,691,405],"class_list":["post-418300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-android","tag-bruce-falck","tag-ios","tag-twitter"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/418300"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=418300"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/418300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/406082"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=418300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=418300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=418300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}