The number of Americans owning a tablet computer or e-reader nearly doubled over the holiday period as Kindles, Nooks and iPads proved to be popular gifts, a new study found.<\/p>\n
In early January, 19 percent of Americans surveyed by Pew owned an e-reader, up from 10 percent in December, with identical results for tablets, according to a report released on Monday by the Pew Internet and American Life Project.<\/p>\n
As a result, the percentage of Americans owning at least one digital reading device rose to 29 percent in January from 18 percent, according to the survey.<\/p>\n
Amazon.com<\/a> Inc and Barnes & Noble<\/a> Inc each introduced new tablets and cheaper versions of their Kindle and Nook devices respectively ahead of the holidays, while Apple<\/a> Inc’s iPad continued to be popular.<\/p>\n The report also found that men and women were equally likely to own a device but that ownership was also more likely among people with higher education and higher income.<\/p>\n The figures are from several surveys conducted by Pew. The first, pre-Christmas survey of 2,986 Americans 16 and older was conducted in November and December, while the second and third were done about 2,000 adults in January.<\/p>\n","protected":false},"excerpt":{"rendered":" The number of Americans owning a tablet computer or e-reader nearly doubled over the holiday period as Kindles, Nooks and iPads proved to be popular gifts<\/p>\n","protected":false},"author":340871,"featured_media":25457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[29],"tags":[36,723,605,7823],"class_list":["post-41941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","tag-active","tag-amazon","tag-apple","tag-barnes-noble"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/41941"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/340871"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=41941"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/41941\/revisions"}],"predecessor-version":[{"id":41943,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/41941\/revisions\/41943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/25457"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=41941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=41941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=41941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}