{"id":422798,"date":"2021-11-15T10:26:14","date_gmt":"2021-11-15T08:26:14","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=422798"},"modified":"2021-11-15T10:29:35","modified_gmt":"2021-11-15T08:29:35","slug":"how-much-data-vodacom-smartphone-customers-use","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/422798-how-much-data-vodacom-smartphone-customers-use.html","title":{"rendered":"How much data Vodacom smartphone customers use"},"content":{"rendered":"<p>The average Vodacom smartphone customer consumes around 2.2GB of data per month, the company&#8217;s latest interim results have revealed.<\/p>\n<p>Like other mobile networks in South Africa, Vodacom saw data traffic surge during the initial months of the Covid-19 pandemic.<\/p>\n<p>Following the hard lockdown that started on 26 March 2020, people spent more time working, communicating, and getting entertainment online.<\/p>\n<p>Despite lockdown restrictions being significantly less stringent this year, Vodacom&#8217;s network saw sustained growth in mobile traffic.<\/p>\n<p>The operator said data traffic increased 13.1% during the period, accelerating to 17.9% in the second quarter. Quarter-on-quarter, data traffic was up 12.6%.<\/p>\n<p>Vodacom data customers jumped to 22.8 million, an increase of 1.1 million from the previous period.<\/p>\n<p>Customers with smart devices (smartphones and tablets) increased by 11.1% to 24.5 million, while 4G devices surged by 21.5% to 17.2 million.<\/p>\n<p>Vodacom said the average usage per smart device increased by 7.3% to 2.2GB per month.<\/p>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/04\/Smartphone_Vodacom.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-348665\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/04\/Smartphone_Vodacom.jpg\" alt=\"\" width=\"640\" height=\"430\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/04\/Smartphone_Vodacom.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/04\/Smartphone_Vodacom-595x400.jpg 595w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2020\/04\/Smartphone_Vodacom-300x202.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>The increased data usage comes after Vodacom slashed data prices on its network for two years running.<\/p>\n<p><strong><a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/393255-vodacom-and-mtn-slashed-prepaid-mobile-data-prices-40-savings-on-1gb.html\">That followed an agreement<\/a><\/strong> that the operator and rival MTN had reached with the Competition Commission to significantly reduce mobile data prices in South Africa.<\/p>\n<p>In April 2020, Vodacom dropped the price of a 1GB prepaid monthly data bundle by 34% \u2014\u00a0 from R149 to R99 \u2014 in addition to slashing prices on several other bundles.<\/p>\n<p>It followed up one year later with another reduction of 14% to R85 per 1GB bundle. Other bundles now offer up to 33% more data at the same price.<\/p>\n<p>Vodacom and MTN implemented these price cuts with the understanding that government would soon release sought-after and long-delayed radio frequency spectrum.<\/p>\n<p>Without saying it outright, operators like Vodacom and MTN indicated that the price cuts would only be sustainable if they receive additional spectrum.<\/p>\n<p>Spectrum is the raw network capacity cellular networks use to wirelessly communicate between devices and towers.<\/p>\n<p>While a proposed spectrum auction has <a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/416584-new-deadlines-for-4g-and-5g-spectrum-auction.html\"><b>been delayed again<\/b><\/a>,\u00a0Vodacom and its competitors have benefitted from the temporary spectrum allocated as an emergency measure during the Covid-19 pandemic.<\/p>\n<p>While Icasa planned to suspend access to that spectrum at the end of this month, it <a href=\"https:\/\/mybroadband.co.za\/news\/telecoms\/422158-south-africas-cellular-networks-must-reapply-for-temporary-spectrum.html\" target=\"_blank\" rel=\"noopener\"><strong>recently announced<\/strong><\/a> mobile networks would be able to reapply.<\/p>\n<p>It will then be valid for seven months or three months after the end of South Africa&#8217;s national state of disaster, whichever comes first.<\/p>\n<p>This will allow operators who feel they&#8217;ve missed out, <strong><a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/420268-michael-jordaan-answers-tough-questions-about-rains-spectrum-fight.html\">like Rain<\/a><\/strong>, to try and get their hands on some of the temporary spectrum they didn&#8217;t apply for the first time round.<\/p>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/03\/Spectrum-digital-tower-satelite-signal-wifi.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-390424\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/03\/Spectrum-digital-tower-satelite-signal-wifi.png\" alt=\"\" width=\"640\" height=\"430\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/03\/Spectrum-digital-tower-satelite-signal-wifi.png 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/03\/Spectrum-digital-tower-satelite-signal-wifi-595x400.png 595w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/03\/Spectrum-digital-tower-satelite-signal-wifi-300x202.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Vodacom and other mobile network operators have repeatedly emphasised that making mobile data more affordable will depend on the availability of extra radio frequency spectrum for South Africa&#8217;s telecommunications providers.<\/p>\n<p>Following delays due to a court challenge from Telkom and MTN, Icasa aims to auction off some of the high-demand frequency spectrum in March 2022.<\/p>\n<p>By then, the government <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/417100-good-news-for-digital-tv-in-south-africa.html\"><strong>plans to <\/strong><b>fully migrate<\/b><\/a>\u00a0all the country&#8217;s provinces from analogue television broadcasting to digital, which will open up valuable space in lower frequency bands.<\/p>\n<p>The additional spectrum will make it possible for mobile network operators to improve their network quality and capacity.<\/p>\n<p>However, these plans are under threat due to a <strong><a href=\"https:\/\/mybroadband.co.za\/news\/telecoms\/417250-e-tv-threatens-legal-action-over-digital-tv.html\" target=\"_blank\" rel=\"noopener\">court challenge from E-tv<\/a><\/strong>, which claims that many South Africans will be unable to access digital broadcasts when all analogue transmitters are switched off.<\/p>\n<p>It, therefore, remains to be seen whether Icasa can auction off the low-frequency spectrum occupied by old analogue TV broadcasts together with unoccupied higher frequency bands next year.<\/p>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/422656-vodacom-early-black-friday-deal-600gb-for-r299-per-month.html\" rel=\"bookmark\">Vodacom early Black Friday deal \u2014\u00a0600GB for R299 per month<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>This is how much data the average Vodacom smartphone customer consumes every month. <\/p>\n","protected":false},"author":341042,"featured_media":390172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[18090,25559,74214,251,1361,41],"class_list":["post-422798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-independent-communications-authority-of-south-africa-icasa","tag-mobile-data-prices","tag-mobile-data-traffic","tag-radio-frequency-spectrum","tag-smartphones-2","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/422798"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=422798"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/422798\/revisions"}],"predecessor-version":[{"id":422812,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/422798\/revisions\/422812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/390172"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=422798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=422798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=422798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}