New Amazon cloud chief Adam Selipsky plans to tailor more\u00a0products\u00a0to specific sectors such as the\u00a0healthcare, automotive and telecommunications industries, a shift for a business that once focused on broader solutions that can be used by most customers.<\/p>\n
\u201cThe world around us is changing so much that we’re going to have to be different,\u201d Selipsky told Bloomberg Television. \u201cIt doesn’t matter what we did yesterday.\u201d<\/p>\n
To a certain extent, Amazon Web Services is taking a page from rivals Microsoft Corp. and Alphabet Inc.\u2019s Google, which have been rolling out cloud packages\u00a0designed for certain\u00a0sectors. Microsoft, for example, offers targeted clouds to the healthcare, retail and\u00a0space<\/a><\/strong>\u00a0industries.<\/p>\n Selipsky\u2019s predecessor Andy Jassy, now CEO of parent company Amazon.com Inc.,\u00a0typically avoided doing special or one-off products, even when customers asked for it. Jassy resisted\u00a0tailoring cloud services to the unique requirements of governments, although he eventually\u00a0relented.<\/p>\n AWS is by far the leader in the business of providing rented computing infrastructure, and serves companies in virtually every industry.<\/p>\n But Selipsky said customers are demanding various new products and focuses, including sector-specific\u00a0offerings, \u201cwhich we\u2019re starting to do now for industries like financial services and telco and healthcare and automotive. And we\u2019re doing really exciting things for all of those industries and more.\u201d<\/p>\n The strategy isn\u2019t without challenges. A shift to tailored products\u00a0risks spreading efforts too thin or slicing the company\u2019s strategy too finely.<\/p>\n Already some executives and workers say they\u2019re\u00a0leaving<\/strong>\u00a0<\/a>for startups and new areas because they say\u00a0it\u2019s becoming harder to do broad, enterprising work at AWS.\u00a0<\/strong>Still, cloud software applications sold as a service are highly profitable for companies like Microsoft, more so than the infrastructure services where Amazon still dominates.<\/p>\n Selipsky was tapped as AWS chief in March after Jassy was picked to replace founder Jeff Bezos as CEO of all of Amazon.\u00a0Selipsky spent five years at the helm of Tableau, guiding the Seattle company through\u00a0a reboot\u00a0of its data visualization software business and $15.3 billion\u00a0sale\u00a0to Salesforce.com in 2019.<\/p>\n Before joining Tableau,\u00a0Selipsky\u00a0was Jassy\u2019s right hand at AWS, serving in a chief operating officer-like role that saw him overseeing the unit\u2019s sales, marketing, technical support and customer service. He joined the company in 2005.<\/p>\n Asked whether Amazon needs to focus more on office productivity apps, like Microsoft\u2019s cloud-based Office or Google\u2019s Workspace, Selipsky said AWS still has the \u201cbroadest and the deepest set of cloud services\u201d but that it\u2019s important for the cloud giant to build more applications.<\/p>\n \u201cIt might be marketing, it might be human resources,\u201d he said, citing Amazon Connect,\u00a0 a call-center program that demonstrates the company\u2019s ability to build specific applications\u00a0on top of general-purpose cloud services.<\/p>\n In other cases, Amazon will leave the more granular products to partners to build, he said. Either way, he acknowledged that AWS must avoid\u00a0getting too comfortable.<\/p>\n \u201cIt’s really important to continue to act as if we’re insurgents and not to start to act like incumbents,\u201d Selipsky said.<\/p>\n New Amazon cloud chief Adam Selipsky plans to tailor more\u00a0products\u00a0to specific sectors such as the\u00a0healthcare, automotive and telecommunications industries, a shift for a business that once focused on broader solutions that can be used by most customers.<\/p>\n","protected":false},"author":341034,"featured_media":423400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[74364,723,35258,167,123],"class_list":["post-423398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-hosting","tag-adam-selipsky","tag-amazon","tag-cloud-services","tag-google","tag-microsoft"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/423398"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=423398"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/423398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/423400"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=423398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=423398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=423398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Jassy\u2019s Right Hand<\/h3>\n
Now read: Microsoft cloud a hit<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"