{"id":425918,"date":"2021-12-03T10:53:37","date_gmt":"2021-12-03T08:53:37","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=425918"},"modified":"2021-12-03T10:54:06","modified_gmt":"2021-12-03T08:54:06","slug":"microsoft-desperate-to-keep-users-on-edge","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/425918-microsoft-desperate-to-keep-users-on-edge.html","title":{"rendered":"Microsoft desperate to keep users on Edge"},"content":{"rendered":"<p>Microsoft has intensified its campaign to discourage Windows users from downloading Google&#8217;s Chrome browser, according to a Neowin <strong><a href=\"https:\/\/www.neowin.net\/news\/microsoft-says-its-own-edge-browser-is-more-trustworthy-than-so-2008-google-chrome\/\" target=\"_blank\" rel=\"noopener\">report<\/a><\/strong>.<\/p>\n<p>Prompts have been observed on Microsoft Edge for both Windows 10 and 11 when a user navigates to the Chrome download page.<\/p>\n<p>Examples of these prompts include:<\/p>\n<ul>\n<li>&#8220;Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.&#8221;<\/li>\n<li>&#8220;That browser is so 2008! Do you know what&#8217;s new? Microsoft Edge.&#8221;<\/li>\n<li>&#8220;&#8216;I hate saving money,&#8217; said no one ever. Microsoft Edge is the best browser for online shopping.&#8221;<\/li>\n<\/ul>\n<p>Interestingly, the prompts aren&#8217;t the usual pop-ups observed when browsing the web. They are rendered natively by Microsoft Edge.<\/p>\n<p>Additionally, searching the terms &#8220;browser&#8221; or &#8220;browser download&#8221; on Bing will display messages \u2014 designed to get Windows users to notice Microsoft Edge \u2014 on the results page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-425944 aligncenter\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/12\/Bing-browser-search-800-x-533-V.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/12\/Bing-browser-search-800-x-533-V.jpg 800w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/12\/Bing-browser-search-800-x-533-V-600x400.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/12\/Bing-browser-search-800-x-533-V-640x426.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2021\/12\/Bing-browser-search-800-x-533-V-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This is not the first time Microsoft has attempted to push its Edge browsers on Windows users.<\/p>\n<p>The company has been criticised for making it difficult to switch default browsers. Even if you select a different browser as your default, Windows will continue to open certain links in Edge.<\/p>\n<p>Third-party app EdgeDeflector aimed to fix this behaviour, but Microsoft blocked the app earlier this month.<\/p>\n<p>&#8220;Windows openly enables applications and services on its platform, including various web browsers. At the same time, Windows also offers certain end-to-end customer experiences in both Windows 10 and Windows 11, the search experience from the taskbar is one such example of an end-to-end experience that is not designed to be redirected,&#8221; Microsoft said in a statement to <strong><a href=\"https:\/\/www.theverge.com\/2021\/11\/15\/22782802\/microsoft-block-edgedeflector-windows-11\">The Verge<\/a><\/strong>.<\/p>\n<p>&#8220;When we become aware of improper redirection, we issue a fix.\u201d<\/p>\n<p>Earlier this year, Windows users were <strong><a href=\"https:\/\/mybroadband.co.za\/news\/software\/396647-microsoft-edge-blocked-users-from-installing-firefox.html\" target=\"_blank\" rel=\"noopener\">running into problems<\/a><\/strong> when trying to install the stable version of Mozilla Firefox, with Microsoft Edge indicating that the installation file was unsafe.<\/p>\n<p>Several users found a workaround to install the browser, and Microsoft eventually resolved the issue.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/software\/425846-microsoft-launches-standalone-teams-subscription-with-extra-features-south-african-pricing.html\" target=\"_blank\" rel=\"noopener\">Microsoft launches standalone Teams subscription with extra features \u2014 South African pricing<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Edge has been displaying messages to discourage Windows users from downloading other browsers.<\/p>\n","protected":false},"author":341076,"featured_media":425938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1938,1137,26682,49637,26970,70233],"class_list":["post-425918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-bing","tag-google-chrome","tag-internet-browsers","tag-microsoft-edge-browser","tag-windows-10","tag-windows-11"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/425918"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=425918"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/425918\/revisions"}],"predecessor-version":[{"id":425978,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/425918\/revisions\/425978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/425938"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=425918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=425918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=425918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}