{"id":44145,"date":"2012-02-24T09:59:17","date_gmt":"2012-02-24T07:59:17","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=44145"},"modified":"2012-02-24T10:00:56","modified_gmt":"2012-02-24T08:00:56","slug":"google-others-to-honour-do-not-track-feature","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/44145-google-others-to-honour-do-not-track-feature.html","title":{"rendered":"Google, others to honour \u201cdo-not-track\u201d feature"},"content":{"rendered":"<p>The Digital Advertising Alliance (DAA), a group representing over 400 companies that includes heavyweights such as <a title=\"Google\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/314567-Google\">Google<\/a>, has agreed to support a \u201cdo-not-track\u201d feature that will be embedded into most web browsers.<\/p>\n<p>The Alliance will begin adopting and honouring the system within the next 9 months.<\/p>\n<p>The feature is already present in popular web browsers like <a title=\"Firefox\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/220755-Firefox\">Firefox<\/a>, <a title=\"Internet Explorer\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/387173-Internet-Explorer\">Internet Explorer<\/a> and <a title=\"Safari\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/313867-Safaricom\">Safari<\/a>, and restricts the data that websites can collect about a user through cookies.<\/p>\n<p>However previously, even those users who activated the feature, will still be tracked and have their data collected, because the DAA hadn\u2019t decided to honour the system yet.<\/p>\n<p>The Chrome web browser is expected to feature a \u201cdo-not-track\u201d button before the end of 2012.<\/p>\n<p>Read the full story at: <a title=\"Boy Genius Report news site\" href=\"http:\/\/www.bgr.com\/2012\/02\/23\/google-and-other-advertisers-agree-to-honor-do-not-track-browser-feature\/\" target=\"_blank\">Boy Genius Report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A group of Internet companies will support a \u201cdo-not-track\u201d button in future web browsers<\/p>\n","protected":false},"author":56,"featured_media":25053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[9129,981,167,983,985],"class_list":["post-44145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-digital-advertising-alliance","tag-firefox","tag-google","tag-internet-explorer","tag-safari"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/44145"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=44145"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/44145\/revisions"}],"predecessor-version":[{"id":44149,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/44145\/revisions\/44149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/25053"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=44145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=44145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=44145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}