{"id":442658,"date":"2022-04-29T07:40:39","date_gmt":"2022-04-29T05:40:39","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=442658"},"modified":"2022-04-29T07:41:36","modified_gmt":"2022-04-29T05:41:36","slug":"netflix-fires-workers-in-marketing-scheme-restructure","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/business\/442658-netflix-fires-workers-in-marketing-scheme-restructure.html","title":{"rendered":"Netflix fires workers in marketing scheme restructure"},"content":{"rendered":"<p>One week after its\u00a0disappointing subscriber growth shocked investors,\u00a0 Netflix Inc. fired a number of employees working at Tudum, a website that promotes movies and TV shows on the streaming service.<\/p>\n<p>The layoffs are part of a broader restructuring of the company&#8217;s marketing department, according to two people familiar with the cuts who asked to not be identified.<\/p>\n<p>Netflix&#8217;s high-profile chief marketing officer, Bozoma Saint John, stepped down last month.<\/p>\n<p>Netflix said it&#8217;s not getting rid of Tudum, which provides deep dives into the service\u2019s content and recommendations such as &#8220;15 Killer True Crime Documentaries to Stream.&#8221;<\/p>\n<p>Tudum \u2014\u00a0the word for\u00a0the sound\u00a0viewers hear when they use the Netflix app\u00a0\u2014 is a newer initiative at the company that began as a fan festival in Brazil, before being expanded to include ongoing editorial and promotions.<\/p>\n<p>A number of staffers took to Twitter on Thursday to announce their departures.<\/p>\n<p>&#8220;Netflix recruited me seven months ago only to lay me and a bunch of other talented people off today,&#8221; tweeted Evette Dionne, who was an editorial and publishing manager at the streaming network, according to her LinkedIn profile.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Netflix recruited me seven months ago only to lay me and a bunch of other talented people off today. I\u2019m going to take time off to just exist, so please get in touch if you\u2019ll have editing and content strategy opportunities open after August. EvetteDionneWriter@gmail.com<\/p>\n<p>\u2014 Evette Dionne (@freeblackgirl) <a href=\"https:\/\/twitter.com\/freeblackgirl\/status\/1519755086984929281?ref_src=twsrc%5Etfw\">April 28, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Dionne couldn&#8217;t be reached for comment.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/business\/442514-former-twitter-executive-slams-elon-musks-naive-free-speech-ideas.html\" target=\"_blank\" rel=\"noopener\">Former Twitter executive slams Elon Musk&#8217;s &#8220;naive&#8221; free-speech ideas<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Netflix&#8217;s restructuring of its marketing efforts led to several employees losing their jobs.<\/p>\n","protected":false},"author":341034,"featured_media":442180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[78114,2054,78116],"class_list":["post-442658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-bozoma-saint-john","tag-netflix","tag-tudum"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/442658"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=442658"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/442658\/revisions"}],"predecessor-version":[{"id":442672,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/442658\/revisions\/442672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/442180"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=442658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=442658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=442658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}