{"id":44291,"date":"2012-02-27T09:34:05","date_gmt":"2012-02-27T07:34:05","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=44291"},"modified":"2012-02-28T11:04:24","modified_gmt":"2012-02-28T09:04:24","slug":"real-time-internet-intelligence","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/44291-real-time-internet-intelligence.html","title":{"rendered":"Real time Internet intelligence"},"content":{"rendered":"<p>Internet analytics and media planning provider <a title=\"Effective Measure\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/343335-Effective-Measure\">Effective Measure<\/a> announced today the introduction of a feature that enables online media planners to generate instant market intelligence on the profiles belonging to 14.4 million unique browsers in South Africa.<\/p>\n<p>Real-time Internet audience reports created on Effective Measure\u2019s planning tool, OpenView, are now available in the South African market free of charge to all media planners in the region.<\/p>\n<p>\u201cWith media planners typically working hard on multiple projects, time-saving processes such as real-time reporting provide much-needed relief from the pressures of tight deadlines,\u201d said Effective Measure\u2019s South Africa business development manager, <a title=\"Francois Vorster\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/408009-Francois-Vorster\">Francois Vorster<\/a>.<\/p>\n<p>Complementing this feature are two analytical tools, AdScan and AdLift. Both tools, supplying detailed post-campaign analysis, provide valuable reach and frequency measurement to provide planners with relevant, up-to-date information for campaign optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective Measure introduces real-time Internet intelligence to media planners in emerging markets<\/p>\n","protected":false},"author":23,"featured_media":28604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[36,679,9175],"class_list":["post-44291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-effective-measure","tag-francois-vorster"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/44291"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=44291"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/44291\/revisions"}],"predecessor-version":[{"id":44293,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/44291\/revisions\/44293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/28604"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=44291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=44291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=44291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}