{"id":451288,"date":"2022-07-07T12:18:28","date_gmt":"2022-07-07T10:18:28","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=451288"},"modified":"2022-07-07T12:23:20","modified_gmt":"2022-07-07T10:23:20","slug":"vumatels-three-services-explained","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/fibre\/451288-vumatels-three-services-explained.html","title":{"rendered":"Vuma Core, Vuma Reach, and Vuma Key \u2014\u00a0Vumatel&#8217;s three services explained"},"content":{"rendered":"<p>Remgro-owned Vumatel offers fibre products for a range of incomes in South Africa, and its network expansion has increased rapidly.<\/p>\n<p>From connecting around 70,000 homes a year, the fibre network operator now connects 60,000 to 70,000 per month.<\/p>\n<p>Its Vuma Core product targets high-income households earning more than R30,000 a month, while Vuma Reach is aimed at lower-income families bringing home between R5,000 and R30,000 monthly.<\/p>\n<p>The operator has also announced plans to launch Vuma Key to provide <strong><a href=\"https:\/\/mybroadband.co.za\/news\/fibre\/448902-vuma-key-uncapped-fibre-for-r100-per-month.html\" target=\"_blank\" rel=\"noopener\">uncapped fibre connectivity for less than R100 a month<\/a><\/strong>. Vuma Key will be aimed at households earning less than R5,000 a month.<\/p>\n<p>According to <strong><a href=\"https:\/\/www.youtube.com\/watch?v=yt_CWMcFXBo\" target=\"_blank\" rel=\"noopener\">Remgro&#8217;s latest investor presentation<\/a><\/strong>, this is the biggest income bracket in South Africa, with around 9.7 million homes that Vumatel could connect.<\/p>\n<p>When Vumatel first launched, it targeted only high-income households through its Core networks. It estimates there are around 2.2 million households in this bracket.<\/p>\n<p>This meant it was missing out on approximately 14.5 million lower-income homes \u2014 9.7 million earning less than R5,000, and 4.8 million earning R5,000 to R30,000 per month.<\/p>\n<p>During the presentation, Vumatel CEO Dietlof Mare explained the opportunity the fibre network operator (FNO) has to expand its network in the country and close South Africa&#8217;s connectivity gap.<\/p>\n<p>&#8220;The opportunity for us is twofold. We are sitting with a super unpenetrated market at this point. We&#8217;ve got 17.6 million homes. We&#8217;ve got very bad copper infrastructure that can&#8217;t create this gap close,&#8221; Mare stated.<\/p>\n<p>&#8220;And we&#8217;re sitting there in the middle of this with the biggest access network, and the biggest network that can connect homes.&#8221;<\/p>\n<p>He said that as of the FNO&#8217;s launch, it only targeted approximately 2.2 million homes in high-living standards measure (LSM) areas like Parkhurst and Sandton with its Core networks, which potentially limited its expansion.<\/p>\n<p>&#8220;We focussed only on the high LSMs because we could never in our minds get a solution to roll this out to the lower LSMs,&#8221; he said.<\/p>\n<div id=\"attachment_440320\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2022\/04\/Dietlof-Mare.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-440320\" class=\"size-full wp-image-440320\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2022\/04\/Dietlof-Mare.jpg\" alt=\"Dietlof Mare\" width=\"800\" height=\"533\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2022\/04\/Dietlof-Mare.jpg 800w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2022\/04\/Dietlof-Mare-600x400.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2022\/04\/Dietlof-Mare-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-440320\" class=\"wp-caption-text\">Vumatel CEO Dietlof Mare<\/p><\/div>\n<p>&#8220;You had unofficial forums working there. You had gangsters closing the businesses now and then. So it was just for us not possible.&#8221;<\/p>\n<p>In addition to the issues of unofficial forums and gang influences in lower-LSM areas, Vumatel was also concerned about getting payment from people who use its services.<\/p>\n<p>&#8220;Then we sat down and decided one day, why don&#8217;t we launch a prepaid model into the fibre-to-the-home model,&#8221; Mare said.<\/p>\n<p>Vumatel began <a href=\"https:\/\/mybroadband.co.za\/news\/fibre\/322130-vumatel-launches-prepaid-fibre-to-the-home.html\" target=\"_blank\" rel=\"noopener\"><strong>trialling its Vuma Reach product<\/strong><\/a> \u2014 aimed at the estimated 4.8 million households earning R5,000 to R30,000 monthly \u2014 in Mitchell&#8217;s Plain in 2019 on a prepaid basis.<\/p>\n<p>&#8220;We were one of the first companies in the world to do fibre-to-the-home on a prepaid model,&#8221; Mare stated.<\/p>\n<p>He explained that this addressed the debt collection concerns it had relating to providing connectivity in lower LSM areas and offered a lower price point to those wanting to sign up.<\/p>\n<p>Mare added the FNO&#8217;s Vuma Reach product had been successful and that the trick regarding such rollouts was getting the community to buy in like it did in Mitchell&#8217;s Plain.<\/p>\n<p>&#8220;We created a community purpose base in line with the values of the group, and we created this in those communities where the people became the promoters of the product,&#8221; he said.<\/p>\n<p>&#8220;The people actually then started building the networks.&#8221;<\/p>\n<p>&#8220;In the beginning, we could, at maximum, build [connect] 70,000 homes a year. Now we&#8217;re building [connecting] 60,000-70,000 homes a month,&#8221; he added.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/fibre\/450564-good-news-for-fibre-connections-during-eskoms-stage-6-power-cuts.html\" target=\"_blank\" rel=\"noopener\">Good news for fibre connections during Eskom&#8217;s Stage 6 power cuts<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Vumatel&#8217;s CEO Dietlof Mare explained the network operator&#8217;s three FTTH business models during a presentation to Remgro investors.<\/p>\n","protected":false},"author":341076,"featured_media":405169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28470],"tags":[4462,35,21387,79066,79064,63307,25299],"class_list":["post-451288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fibre","tag-dietlof-mare","tag-headline","tag-remgro","tag-vuma-core","tag-vuma-key","tag-vuma-reach","tag-vumatel"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/451288"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=451288"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/451288\/revisions"}],"predecessor-version":[{"id":451472,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/451288\/revisions\/451472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/405169"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=451288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=451288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=451288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}