{"id":463169,"date":"2022-10-05T16:39:07","date_gmt":"2022-10-05T14:39:07","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=463169"},"modified":"2022-10-05T16:45:06","modified_gmt":"2022-10-05T14:45:06","slug":"instagram-introducing-more-ads","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/463169-instagram-introducing-more-ads.html","title":{"rendered":"Instagram introducing more ads"},"content":{"rendered":"

Meta Platforms will feature advertisements in more areas of its Instagram app, the company announced in a blog post<\/a><\/strong>.<\/p>\n

Instagram users will see ads added to the Explore feed, and Meta is also testing ads in post feeds from a user’s profile.<\/p>\n

“To help businesses tell their story and reach new customers, we’re launching new ad placements and formats on Instagram,” Meta’s post reads.<\/p>\n

“Businesses can now place ads in Explore home, the grid that people see when they first arrive on the Explore tab.”<\/p>\n

The user profile-specific ad feature is designed to help creators earn extra income, describing it as a “monetization opportunity” for eligible creators.<\/p>\n

User profile-specific ads will appear when tapping on a post from a creator’s profile. However, Meta didn’t specify what makes a creator eligible to use the new ad feature.<\/p>\n

Meta is also testing what it calls “AI-powered multi-advertiser ads” that leverage artificial intelligence technology to deliver ads it thinks are interesting to a user.<\/p>\n

The recommended ads will appear beneath other advertisements with which users engage.<\/p>\n

“We’ve found that adding multi-advertiser contextual ads to existing Instagram feed ads campaigns outperformed running campaigns for the Purchase outcome compared to those that did not include multi-advertiser ads,” Meta said.<\/p>\n

\n

Now read: Elon Musk backs out of Twitter buyout court case \u2014 wants deal to proceed<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Instagram wants to feature ads in the Explore feed and post feeds from creator profiles.<\/p>\n","protected":false},"author":341076,"featured_media":463171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[161,10424,73842],"class_list":["post-463169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-instagram","tag-meta-platforms"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/463169"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=463169"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/463169\/revisions"}],"predecessor-version":[{"id":463283,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/463169\/revisions\/463283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/463171"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=463169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=463169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=463169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}