{"id":46750,"date":"2012-03-29T13:56:54","date_gmt":"2012-03-29T11:56:54","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=46750"},"modified":"2012-03-29T14:50:22","modified_gmt":"2012-03-29T12:50:22","slug":"mtn-data-user-numbers-revealed","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/46750-mtn-data-user-numbers-revealed.html","title":{"rendered":"MTN data user numbers revealed"},"content":{"rendered":"

Of MTN SA’s<\/a> 10.9 million data users, 5.5 million are 3G devices and 3.6 million are smartphones, but only 700,000 make use of a data bundle, said Mapula Bodibe<\/a>, GM of consumer marketing at MTN SA, speaking during an event in Rosebank today (29 March 2012).<\/p>\n

Bodibe said that this shocking statistic was one of the reasons MTN decided to launch its Smartphone Internet Services data bundles earlier this year.<\/p>\n

MTN\u2019s new data packages for smartphones came under heavy criticism for being compared to BlackBerry<\/a> Internet Service (BIS) and for referring to their 75MB data usage limits as \u201cfair use\u201d limits.<\/p>\n

According to Bodibe, they found that the average customer uses 50MB per month.<\/p>\n

The intention behind launching the smartphone data bundles was to address this market segment with products that focussed on services, rather than data caps.<\/p>\n

Related articles<\/strong><\/h3>\n

Mobile number porting: winners and losers<\/strong><\/a><\/p>\n

Uncapped broadband brings the customers in<\/strong><\/a><\/p>\n

Xtreme Data versus BlackBerry Internet Service<\/strong><\/a><\/p>\n

A petabyte of data and counting<\/strong><\/a><\/p>\n

MTN 75MB Smartphone Service value questioned<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MTN has revealed the number of data users on its network<\/p>\n","protected":false},"author":15,"featured_media":27253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[3978,1910,35,42,10270],"class_list":["post-46750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-bis","tag-data-bundle","tag-headline","tag-mtn","tag-smartphone-internet-service"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/46750"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=46750"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/46750\/revisions"}],"predecessor-version":[{"id":46754,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/46750\/revisions\/46754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/27253"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=46750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=46750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=46750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}