{"id":476779,"date":"2023-01-18T07:17:25","date_gmt":"2023-01-18T05:17:25","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=476779"},"modified":"2023-01-18T07:19:09","modified_gmt":"2023-01-18T05:19:09","slug":"apple-delays-augmented-reality-glasses","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/gadgets\/476779-apple-delays-augmented-reality-glasses.html","title":{"rendered":"Apple delays augmented reality glasses"},"content":{"rendered":"<p>Apple Inc. is still planning to unveil its first mixed-reality headset this year, but an even more important follow-up product \u2014 lightweight augmented-reality glasses \u2014 has been postponed due to technical challenges.<\/p>\n<p>The company had originally hoped to release the AR glasses after the debut of its mixed-reality headset, which combines both AR and virtual reality, but that part of the plan is now on hold.<\/p>\n<p>Instead, Apple will follow up with a lower-cost version of the mixed-reality headset as soon as 2024 or early 2025, according to people familiar with the deliberations.<\/p>\n<p>The shifting plans underscore the challenges Apple faces in pushing into a new industry.<\/p>\n<p>The company is betting that AR and VR devices could be a major moneymaker, but the technical challenges of producing a consumer-friendly product has bedevilled much of the tech world.<\/p>\n<p>Apple\u2019s initial dream of offering a lightweight pair of AR glasses that people could wear all day now appears many years away \u2014 if it happens at all.<\/p>\n<p>VR headsets \u2014 a market currently dominated by Facebook owner Meta Platforms Inc. \u2014 offer a more immersive experience, with people typically using them to play video games, communicate in virtual meeting rooms and watch video.<\/p>\n<p>AR glasses, in contrast, overlay visuals and information on real-world views. The hope is that users could wear such glasses as they go about a normal day, but earlier attempts at the concept \u2014 such as Google Glass \u2014 haven\u2019t gained traction.<\/p>\n<p>High cost also could make an Apple headset more of a\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-01-21\/apple-s-first-vr-headset-to-be-niche-precursor-to-eventual-ar-glasses\" target=\"_blank\" rel=\"noopener noreferrer\">niche product<\/a><\/strong>.<\/p>\n<p>The initial mixed-reality device\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2023-01-08\/when-will-apple-launch-the-reality-pro-mixed-reality-headset-apple-2023-devices-lcnfzkc7\" target=\"_blank\" rel=\"noopener noreferrer\">due this year<\/a>\u00a0<\/strong>will cost around $3,000.<\/p>\n<p>The hefty price stems from its use of advanced and high-resolution displays, more than 10 cameras, sensors to determine where a user is looking, and both a Mac-grade M2 processor and a dedicated chip for handling AR and VR visuals.<\/p>\n<p>Apple is aiming to lower the price of the follow-up mixed-reality device by using chips on par with those in the iPhone rather than components found in higher-end Mac computers.<\/p>\n<p>The company will be competing with Meta\u2019s mixed-reality headset, which costs $1,500. That\u2019s a price Apple may strive to get closer to with its lower-end model.<\/p>\n<p><strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-08-28\/what-will-apple-call-its-ar-vr-headsets-reality-one-reality-pro-names-emerge\" target=\"_blank\" rel=\"noopener noreferrer\">Trademark filings<\/a><\/strong>\u00a0made by Apple hint at the dual device strategy. The documents have included the names \u201cReality Pro\u201d and \u201cReality One.\u201d<\/p>\n<p>The Pro name is likely for the initial model, while the \u201cOne\u201d suffix could be under consideration for the cheaper version. There also is a trademark filing for \u201cReality Processor,\u201d hinting at the name for the dedicated chip.<\/p>\n<p>The company is focusing on the lower-cost headset instead of the AR glasses, which were\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-06-19\/apple-team-working-on-vr-and-ar-headset-and-ar-glasses\" target=\"_blank\" rel=\"noopener noreferrer\">once planned<\/a><\/strong>\u00a0to be released about a year after the initial headset, said the people, who asked not to be identified because the project is still under wraps.<\/p>\n<p>At one point, Apple aimed to release the glasses in 2023, before delaying the launch until around 2025.<\/p>\n<p>Now, Apple has postponed the rollout indefinitely and pared back its work on the AR device.<\/p>\n<p>An Apple spokeswoman declined to comment on the company\u2019s plans. Earlier Tuesday, Apple\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-01-17\/apple-debuts-faster-macbook-pros-and-mac-minis-in-first-launch-of-2023\" target=\"_blank\" rel=\"noopener noreferrer\">released new Mac computers<\/a>\u00a0<\/strong>with M2 chips in its first product launch of 2023.<\/p>\n<p>Apple\u2019s mixed-reality headset will use displays to create an\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2022-11-13\/apple-reality-pro-headset-plans-3d-mixed-reality-world-games-video-service-lafgxl1e\" target=\"_blank\" rel=\"noopener noreferrer\">all-encompassing VR environment<\/a><\/strong>\u00a0and pass-through cameras to mimic an AR effect.<\/p>\n<p>That\u2019s a lot less complicated than the technology needed to make an AR-only device that looks similar to normal glasses.<\/p>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/01\/Apple-company-sales_Bloomberg_January-2023.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-476781\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/01\/Apple-company-sales_Bloomberg_January-2023.jpg\" alt=\"\" width=\"814\" height=\"477\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/01\/Apple-company-sales_Bloomberg_January-2023.jpg 814w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/01\/Apple-company-sales_Bloomberg_January-2023-600x352.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/01\/Apple-company-sales_Bloomberg_January-2023-800x469.jpg 800w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/01\/Apple-company-sales_Bloomberg_January-2023-768x450.jpg 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><\/p>\n<p>Apple ultimately sees less-bulky AR glasses as a product that could replace the iPhone by moving the smartphone\u2019s main functions to a wearer\u2019s field of view.<\/p>\n<p>Such a device could let users see incoming notifications, get map directions, make and take phone calls, or snap photos right from their face.<\/p>\n<p>But finding the right chips, batteries, software and manufacturing to create a lightweight product that can last all day isn\u2019t on the horizon yet.<\/p>\n<p>Apple\u2019s first high-end headset will last about two hours on one charge. A phone, in contrast, can usually last the whole day or longer.<\/p>\n<p>The Information reported earlier on details of the battery pack.<\/p>\n<p>The headset\u2019s battery also will be cumbersome, with the company choosing to not include it in the device itself to reduce the weight and heating risks of the head-worn product.<\/p>\n<p>The battery will connect to the headset over a cable and rest in a user\u2019s back pocket. Creating a lightweight device with advanced augmented reality and a built-in battery that could last all day\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2022-12-11\/when-will-the-apple-car-launch-when-is-the-apple-ar-vr-headset-going-on-sale-lbjh9qs3\" target=\"_blank\" rel=\"noopener noreferrer\">isn\u2019t feasible with today\u2019s technology<\/a><\/strong>.<\/p>\n<p>The vast majority of Apple\u2019s Technology Development Group \u2014 the 1,000-person-plus unit dedicated to AR and VR \u2014 is focused on the first two mixed-reality headsets.<\/p>\n<p>But the company still has some teams exploring technologies that would go into standalone glasses, should they eventually launch.<\/p>\n<p>Some people within Apple doubt that the company will ever ship AR glasses, but it remains a long-term goal.<\/p>\n<p>Though Meta and and Alphabet Inc.\u2019s Google have both announced their own plans for AR glasses, those products also remain in early stages.<\/p>\n<h2 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/gadgets\/476045-meta-announces-end-of-support-for-first-quest-headset.html\" rel=\"bookmark\">Meta announces end of support for first Quest headset<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>The company is betting that AR and VR devices could be a major moneymaker, but the technical challenges of producing a consumer-friendly product has bedevilled much of the tech world.<\/p>\n","protected":false},"author":341034,"featured_media":476783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[29],"tags":[605,83747,64769,74602,73842,80943],"class_list":["post-476779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","tag-apple","tag-apple-ar-glasses","tag-apple-glass","tag-augmented-reality-ar","tag-meta-platforms","tag-meta-quest-pro"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/476779"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=476779"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/476779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/476783"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=476779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=476779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=476779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}