{"id":478361,"date":"2023-01-31T08:06:02","date_gmt":"2023-01-31T06:06:02","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=478361"},"modified":"2023-01-31T08:08:39","modified_gmt":"2023-01-31T06:08:39","slug":"how-much-data-the-average-vodacom-customer-uses-each-month","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/478361-how-much-data-the-average-vodacom-customer-uses-each-month.html","title":{"rendered":"How much data the average Vodacom customer uses each month"},"content":{"rendered":"<p>Vodacom recorded a substantial increase in data users and traffic on its network in South Africa during the last quarter of 2022.<\/p>\n<p>The country&#8217;s biggest mobile network operator released a <a href=\"https:\/\/senspdf.jse.co.za\/documents\/2023\/jse\/isse\/VOD\/3Q23SENS.pdf\" target=\"_blank\" rel=\"noopener\"><strong>trading update<\/strong><\/a> for the three months ending 31 December 2022 on Tuesday.<\/p>\n<p>Vodacom attributed the growth in its consumer segment in South Africa to strong demand for data services.<\/p>\n<p>It revealed that the average monthly data usage on a smart device on Vodacom&#8217;s network increased by 27.4% year-over-year, climbing to 3.2GB.<\/p>\n<p>The company said that data traffic growth accelerated to 39.3% in the quarter, supported by its investment in network resilience.<\/p>\n<p>Vodacom spent R2.7 billion in the quarter on expanding its South African network capacity to manage the growing demand for data, modernise its network, and enhance its IT platforms.<\/p>\n<p>The number of customers consuming data on Vodacom&#8217;s network increased by 9% to 25.5 million.<\/p>\n<p>That represented a penetration rate of 70.6% across the operator&#8217;s one-month active customer base.<\/p>\n<p>In addition, the number of smart devices on its network was up by 13% to 29.5 million, with 4G devices accounting for 19.2 million of these \u2014 an increase of 14% from the same period in 2021.<\/p>\n<p>As a result of the surge in data traffic, users, and devices, prepaid data revenue jumped 14% to reach R3 billion.<\/p>\n<p>In the contract segment, the increased revenue was due to a <strong><a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/442770-vodacom-hikes-data-prices.html\">3\u20135% price increase<\/a><\/strong> implemented in the first quarter of its 2022\/2023 financial year.<\/p>\n<hr \/>\n<h2 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/broadband\/478003-vodacom-pulls-uncapped-products.html\" rel=\"bookmark\">Vodacom pulls uncapped products<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom recorded a substantial increase in data users and traffic on its network in South Africa during the last quarter of 2022.<\/p>\n","protected":false},"author":23,"featured_media":464649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[21887,16536,35,3610,67250,41],"class_list":["post-478361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-data-traffic","tag-data-usage","tag-headline","tag-mobile-data","tag-mobile-network-operators","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/478361"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=478361"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/478361\/revisions"}],"predecessor-version":[{"id":478377,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/478361\/revisions\/478377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/464649"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=478361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=478361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=478361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}