{"id":484495,"date":"2023-03-20T10:14:19","date_gmt":"2023-03-20T08:14:19","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=484495"},"modified":"2023-03-20T10:15:52","modified_gmt":"2023-03-20T08:15:52","slug":"amazon-could-be-working-on-an-ai-powered-web-browser","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/484495-amazon-could-be-working-on-an-ai-powered-web-browser.html","title":{"rendered":"Amazon could be working on an AI-powered web browser"},"content":{"rendered":"

Amazon could be considering launching its own web browser, based on a recent survey spotted<\/a><\/strong> by Nicholas de Leon of Consumer Reports.<\/p>\n

The ecommerce and cloud services giant has sent out emails asking customers to participate in a 5-minute survey about web browsers.<\/p>\n

“We want to understand what our customers value about current web browsers and what they wish the browsers could do better,” an introduction to the survey explained.<\/p>\n

“By participating in this survey, you will contribute to innovations that improve the browsing experiences for millions of people around the world.”<\/p>\n

De Leon said he was not sure what other interpretation there was for the survey other than Amazon weighing a browser launch.<\/p>\n

Many people have responded with scepticism about how Amazon could grow its browser market share.<\/p>\n

But De Leon said Amazon could use incentives on its own platforms \u2014 like discounts, exclusive pop-up sales, or no ads on Twitch.<\/p>\n

\"\"<\/a>

Screenshot showing the browser survey email sent to De Leon. Credit: Nicholas De Leon\/Twitter<\/p><\/div>\n

In one of the survey’s questions, Amazon asks customers to imagine that Amazon has a new desktop\/laptop browser, and select which of its features they would like to know most about.<\/p>\n

Other questions ask users about their current browser preferences and habits. They also request that they rate the importance of certain features like browser extensions, blocking third-party cookies, and text-to-speech conversion.<\/p>\n

The final question in the survey also asked whether AI-enabled tab, history, and bookmarks management was a factor in convincing the user to download or try a browser.<\/p>\n

If Amazon were to launch its own web browser in the next two years, it could stir the online ads industry at just the right time.<\/p>\n

Advertisers are concerned that Google’s decision to kill third-party cookies in Chrome by the end of 2024 and replace them with tools from its Privacy Sandbox could make targeted, relevant advertising more difficult.<\/p>\n

Google made over $224 billion (R4.12 trillion) in online advertising revenue in 2022, most of which came from websites like Google Search and YouTube.<\/p>\n

Aside from its ecommerce and cloud services, Amazon is also a formidable force in online advertising, despite not offering its own web browser.<\/p>\n

In 2022, it raked in nearly $38 billion (R699 billion) from ads, more than it earned from its Prime subscription service.<\/p>\n

Many marketers choose to place ads on Amazon’s websites because it holds valuable data regarding its customers’ product preferences and shopping habits.<\/p>\n

Leveraging this data to serve web ads could give Amazon an edge over Google’s privacy-focused approach.<\/p>\n

\n

Now read: Amazon unveils Project Kuiper satellite Internet antennas \u2014 with up to 1Gbps speeds<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Amazon could stir the online ads industry by using the valuable data it holds on customers’ product preferences and shopping habits to give it an edge over rivals like Google.<\/p>\n","protected":false},"author":341042,"featured_media":484511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[723,35793,2316,14109],"class_list":["post-484495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-amazon","tag-artificial-intelligence-ai","tag-online-advertising","tag-web-browsers"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/484495"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=484495"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/484495\/revisions"}],"predecessor-version":[{"id":484515,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/484495\/revisions\/484515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/484511"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=484495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=484495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=484495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}