{"id":484753,"date":"2023-03-22T14:46:59","date_gmt":"2023-03-22T12:46:59","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=484753"},"modified":"2023-03-22T14:49:10","modified_gmt":"2023-03-22T12:49:10","slug":"adobe-launches-firefly-ai-media-generator","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/484753-adobe-launches-firefly-ai-media-generator.html","title":{"rendered":"Adobe launches Firefly AI media generator"},"content":{"rendered":"

Software company Adobe has launched Firefly<\/strong><\/a> \u2014 a family of generative AI models for creating media from simple inputs in its Creative Cloud suite.<\/p>\n

Adobe said the tool aimed to help people expand upon their natural creativity.<\/p>\n

“Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows,” the company stated.<\/p>\n

Firefly is initially available in a beta focussed on image and text effect generation, similar to what is available with tools like the GPT-based Dall-E.<\/p>\n

\"\"<\/a>

Firefly-generated text effects<\/p><\/div>\n

However, Adobe promised to expand Firefly’s capabilities to provide more powerful features over time.<\/p>\n

“Firefly is unique because Adobe intends it to be more than an AI text-to-image generator,” Adobe said.<\/p>\n

Upcoming features will include AI-powered context-aware image generation, creating custom vectors, brushes, or textures from sketches or words, and changing the mood, atmosphere, or weather in a video.<\/p>\n

For marketing and social media, designers will also be able to use a text prompt to generate unique posters, banners, and social posts.<\/p>\n

Adobe also hopes to enable powerful 3D modelling features in the future, including the ability to convert basic compositions into photorealistic images, with various styles and variations available.<\/p>\n

\"\"<\/a>

Firefly-generated style variations<\/p><\/div>\n

During the beta, generated content will not be available for commercial use.<\/p>\n

Adobe said Firefly’s development and deployment aligned with its AI ethics principles of “accountability, responsibility, and transparency”.<\/p>\n

Firefly was trained on a dataset of Adobe Stock content, openly-licenced work, and public domain content with expired copyright protection.<\/p>\n

The company said it was developing a compensation model for Adobe Stock contributors whose content was used to train the model.<\/p>\n

In addition, content created in Creative Cloud products would not be used in the Firefly models.<\/p>\n

However, Adobe was looking into ways to allow users to train the model with their own assets to match their style, branding, or design language, without impacting other users’ outputs.<\/p>\n

\n

Now read: Nvidia unveils new AI chips coming to Amazon, Google, and Microsoft cloud services<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

The first two features are text-to-image and text effect generation, but Adobe has promised much more powerful capabilities in the future.<\/p>\n","protected":false},"author":341042,"featured_media":484763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[2556,11030,85027,35793,84939],"class_list":["post-484753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-adobe","tag-adobe-creative-cloud","tag-adobe-firefly","tag-artificial-intelligence-ai","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/484753"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=484753"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/484753\/revisions"}],"predecessor-version":[{"id":484823,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/484753\/revisions\/484823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/484763"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=484753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=484753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=484753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}