{"id":486549,"date":"2023-04-04T11:49:41","date_gmt":"2023-04-04T09:49:41","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=486549"},"modified":"2023-04-04T11:59:16","modified_gmt":"2023-04-04T09:59:16","slug":"spotify-shutting-down-live-audio-app","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/486549-spotify-shutting-down-live-audio-app.html","title":{"rendered":"Spotify shutting down live audio app"},"content":{"rendered":"<p>Spotify is shutting down its live audio app \u2014 Spotify Live \u2014 as it believes it no longer makes sense as an independent app, The Verge <strong><a href=\"https:\/\/www.theverge.com\/2023\/4\/3\/23668533\/spotify-live-clubhouse-competitor-shutdown\" target=\"_blank\" rel=\"noopener\">reports<\/a><\/strong>.<\/p>\n<p>The streaming platform will continue offering limited live audio, including listening parties, in Spotify&#8217;s main app.<\/p>\n<p>&#8220;While the Spotify Live app is shutting down completely, we will continue to invest in, innovate, and experiment on new formats for creators and listeners around the world,&#8221; Spotify spokesperson Gayle Gaviola Moreau said in a statement.<\/p>\n<p>The company did not elaborate on which of Spotify Live&#8217;s features will continue to be offered in the main app.<\/p>\n<p>Spotify launched the live audio app \u2014 initially named Greenroom \u2014 in 2021 to compete with other live-audio platforms like Clubhouse.<\/p>\n<p>To develop the app, it enlisted the help of live audio service Betty Labs, which it acquired for \u20ac57 million (around R988 million at the time).<\/p>\n<p>The music streaming company rebranded Greenroom to Spotify Live in March 2022 following reports that it struggled to gain traction.<\/p>\n<p>&#8220;We believe there is a future for live fan-creator interactions in the Spotify ecosystem; however, based on our learnings, it no longer makes sense as a standalone app,&#8221; The Verge quoted Gaviola Moreau as saying.<\/p>\n<p>Gaviola Moreau added that Spotify would continue to explore artist-focused &#8220;listening parties&#8221; as it has seen promising results from the feature.<\/p>\n<hr \/>\n<p><strong>Now read: <\/strong><a href=\"https:\/\/mybroadband.co.za\/news\/software\/486525-whatsapp-working-on-big-security-change.html\" rel=\"bookmark\"><strong>WhatsApp working on big security change<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The music streaming platform will continue offering limited live audio, including listening parties, in Spotify&#8217;s main app.<\/p>\n","protected":false},"author":341076,"featured_media":438600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[85321,13063,7927,85325,85323],"class_list":["post-486549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-gayle-gaviola-moreau","tag-music-streaming","tag-spotify","tag-spotify-greenroom","tag-spotify-live"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/486549"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=486549"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/486549\/revisions"}],"predecessor-version":[{"id":486563,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/486549\/revisions\/486563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/438600"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=486549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=486549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=486549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}