Elon Musk declared that most of the advertisers who abandoned Twitter after his $44 billion acquisition have returned, suggesting the struggling social media platform is regaining its footing.<\/p>\n
Musk, speaking during a rare Twitter Spaces\u00a0interview<\/a><\/strong> with the BBC, reaffirmed Twitter was operating at about break-even and could become profitable as soon as this quarter.<\/p>\n More than 3 million users tuned into the online conversation, which at times became combative as the billionaire turned the tables on his interviewer and questioned the BBC\u2019s track record on everything from Covid misinformation to hate speech.<\/p>\n Musk acquired Twitter last year after a\u00a0tumultuous battle<\/a><\/strong> with the company\u2019s management and board, who at one point sued the entrepreneur to get him to close the deal.<\/p>\n Musk said he eventually went through with it because he was legally obliged to, but later said he now probably wouldn\u2019t sell Twitter even if offered the same price.<\/p>\n Most advertisers are now back on Twitter, Musk said, following an exodus after mass firings and technical glitches prompted concerns about the potential proliferation of hate speech, fake news and other objectionable content.<\/p>\n \u201cAlmost all of them have either come back or said they\u2019re coming back,\u201d Musk said.<\/p>\n The meandering discussion touched on serious topics, such as the handling of sexism, to the absurd, with the billionaire repeatedly claiming\u00a0his dog<\/a><\/strong>\u00a0is now Twitter\u2019s chief executive officer.<\/p>\n \u201cI am not the CEO of Twitter. My dog is the CEO of Twitter,\u201d Musk said with a laugh. \u201cHe\u2019s got a black turtleneck, what more do you need?\u201d<\/p>\n Elon Musk declared that most of the advertisers who abandoned Twitter after his $44 billion acquisition have returned.<\/p>\n","protected":false},"author":341034,"featured_media":463551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[3514,11373,405,85515],"class_list":["post-487397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-bbc","tag-elon-musk","tag-twitter","tag-twitter-spaces"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487397"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=487397"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/463551"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=487397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=487397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=487397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNow read:\u00a0Twitter no longer exists<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"