{"id":487653,"date":"2023-04-14T07:34:26","date_gmt":"2023-04-14T05:34:26","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=487653"},"modified":"2023-04-14T07:38:56","modified_gmt":"2023-04-14T05:38:56","slug":"twitter-launches-feature-that-lets-users-charge-for-content","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/487653-twitter-launches-feature-that-lets-users-charge-for-content.html","title":{"rendered":"Twitter launches feature that lets users charge for content"},"content":{"rendered":"<p>Twitter is allowing users to charge for access to their content, \u201cfrom longform text to hours-long video,\u201d owner Elon Musk said in a post on the site Thursday.<\/p>\n<p>Musk said that for the first 12 months, Twitter won\u2019t keep any of the money users make from subscriptions.<\/p>\n<p>That means users will keep at least 70% of their subscription revenue on mobile, after accounting for app store fees, he added. Musk didn\u2019t elaborate on the technical aspects of the plan.<\/p>\n<p>Musk, in a bid to make it possible for people to make money off their Twitter accounts, is going head-to-head with Substack, the newsletter company, with similar money-making options. Meanwhile, Substack is becoming more like Twitter.<\/p>\n<p>The site recently launched a Notes feature, which allows users to post on a public feed. Earlier this week Twitter temporarily disabled likes, replies and retweets if a tweet had a Substack link.<\/p>\n<div class=\"news-social-embedded\" data-social-media-type=\"twitter\" data-original-url=\"http:\/\/twitter.com\/elonmusk\/statuses\/1646560815003373568\">\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\n<p dir=\"ltr\" lang=\"en\">Apply to offer your followers subscriptions of any material, from longform text to hours long video!<\/p>\n<p>Just tap on \u201cMonetization\u201d in settings.<\/p>\n<p>\u2014 Elon Musk (@elonmusk)\u00a0<a href=\"https:\/\/twitter.com\/elonmusk\/status\/1646560815003373568?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">April 13, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<p>The changes may help woo more content creators onto the platform, or keep them from leaving. Although Twitter will not take a cut of users\u2019 subscription revenue for the first 12 months, it could be a move to generate more cash in the future.<\/p>\n<p>Google said that for a subscription it would only take 15%, whereas Apple would drop to 15% from 30% after the first year.<\/p>\n<p>Twitter, a\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-04-11\/twitter-becomes-x-corp-as-musk-advances-everything-app-hopes\" target=\"_blank\" rel=\"noopener noreferrer\">subsidiary<\/a><\/strong>\u00a0of X Corp., has struggled recently with efforts to monetize its platform. Advertising, which accounted for more than 80% of Twitter\u2019s revenue, has declined by 50% since Musk took over.<\/p>\n<p>The company is hoping to drive revenue through a premium version called Twitter Blue, but only<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-04-04\/musk-s-month-pushing-twitter-blue-failed-to-win-many-subscribers\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00a01% of monthly users<\/strong>\u00a0<\/a>have signed up.<\/p>\n<h2 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/internet\/487397-most-of-twitters-advertisers-have-come-back-says-elon-musk.html\" rel=\"bookmark\">Most of Twitter\u2019s advertisers have come back, says Elon Musk<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is allowing users to charge for access to their content, \u201cfrom longform text to hours-long video,\u201d owner Elon Musk said in a post on the site Thursday.<\/p>\n","protected":false},"author":341034,"featured_media":467113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[11373,405],"class_list":["post-487653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-elon-musk","tag-twitter"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487653"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=487653"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487653\/revisions"}],"predecessor-version":[{"id":487655,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487653\/revisions\/487655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/467113"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=487653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=487653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=487653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}