The recent Business Times Top Brands survey shed some light on which cellular phone brands are the most recognised and respected.<\/p>\n
The survey focused on consumers and business leaders and the results of various areas of questioning were expressed as a Brand Relationship Score. <\/p>\n
According to the Business Times Top Brands survey team the Brand Relationship Score provides a holistic overview of the brand’s health.<\/p>\n
Nokia was voted the top cellphone brand with a brand relationship score of 64.4%. Nokia was also the seventh most popular overall brand in South Africa.<\/p>\n
Samsung was the second most popular cellphone brand in the 2008 survey, overtaking Motorola who lost dropped one place to third from the 2007 ranking.<\/p>\n
LG, Sony Ericsson, Siemens, Alcatel, Philips, Panasonic and Sagem completed filled out the top 10. <\/p>\n
It is interesting to note that the soon-to-be-launched Apple iPhone did not appear in the survey – but it is a brand that can be expected to do well in future surveys.<\/p>\n