Alphabet Inc. and Google chief executive officer Sundar Pichai said in an interview broadcast Sunday that the push to adopt artificial intelligence technology must be well-regulated to avoid potential harmful effects.<\/p>\n
Asked in a\u00a060 Minutes<\/em>\u00a0interview about what keeps him up at night with regard to AI, Pichai said \u201cthe urgency to work and deploy it in a beneficial way, but at the same time it can be very harmful if deployed wrongly.\u201d<\/p>\n Mountain View, California-based Google has been among the leaders in developing and implementing AI across its services.<\/p>\n Software like Google Lens and Google Photos rely on the company\u2019s image-recognition systems, while its Google Assistant benefits from natural language processing research that Google has been doing for years.<\/p>\n Still, its pace of deploying the technology has been deliberately measured and circumspect, whereas OpenAI\u2019s ChatGPT has opened up a race to move forward with AI tools at a much faster clip.<\/p>\n \u201cWe don\u2019t have all the answers there yet, and the technology is moving fast,\u201d Pichai said. \u201cSo does that keep me up at night? Absolutely.\u201d<\/p>\n Google is now playing catch-up in looking to infuse its products with generative AI \u2014 software that can create text, images, music or even video based on user prompts.<\/p>\n ChatGPT and another OpenAI product, Dall-E, showed the technology\u2019s potential, and countless businesses from Silicon Valley to China\u2019s internet leaders are now getting involved in presenting their own offerings.<\/p>\n Former Google CEO Eric Schmidt urged global tech companies to come together and develop standards and appropriate guardrails, warning that any slowdown in development would \u201csimply benefit China.\u201d<\/p>\n ies being swept up in the competitive dynamics. And he finds lessons in the experience of OpenAI\u2019s more direct approach and debut of ChatGPT.<\/p>\n \u201cOne of the points they have made is, you don\u2019t want to put out a tech like this when it\u2019s very, very powerful because it gives society no time to adapt,\u201d Pichai said.<\/p>\n \u201cI think that\u2019s a reasonable perspective. I think there are responsible people there trying to figure out how to approach this technology, and so are we.\u201d<\/p>\n Among the risks of generative AI that Pichai highlighted are so-called deepfake videos, in which individuals can be portrayed uttering remarks that they did not in fact give. Such pitfalls illustrate the need for regulation, Pichai said.<\/p>\n \u201cThere have to be consequences for creating deepfake videos which cause harm to society,\u201d he said.<\/p>\n \u201cAnybody who has worked with AI for a while, you know, you realise this is something so different and so deep that we would need societal regulations to think about how to adapt.\u201d<\/p>\n Alphabet and Google chief executive officer Sundar Pichai said in an interview broadcast Sunday that the push to adopt artificial intelligence technology must be well-regulated to avoid potential harmful effects.<\/p>\n","protected":false},"author":341034,"featured_media":477175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[72906,32030,35793,83065,167,85609,30680,45266,19709],"class_list":["post-487959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-60-minutes","tag-alphabet","tag-artificial-intelligence-ai","tag-chatgpt","tag-google","tag-google-lens","tag-google-photos","tag-openai","tag-sundar-pichai"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487959"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=487959"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487959\/revisions"}],"predecessor-version":[{"id":487969,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/487959\/revisions\/487969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/477175"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=487959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=487959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=487959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Now read: AI pause will benefit China \u2014 Former Google CEO<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"