{"id":490119,"date":"2023-05-07T17:59:15","date_gmt":"2023-05-07T15:59:15","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=490119"},"modified":"2023-05-07T18:12:38","modified_gmt":"2023-05-07T16:12:38","slug":"dstvs-biggest-threat","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/490119-dstvs-biggest-threat.html","title":{"rendered":"DStv&#8217;s biggest threat"},"content":{"rendered":"<p>While international streaming services are increasingly interested in <strong><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/486197-dstv-supersport-miracle-lands-ipl-rights-two-hours-before-opening-toss.html\">acquiring the rights<\/a><\/strong> to show many popular live sports, they aren&#8217;t the biggest threat to DStv&#8217;s dominance in live sports broadcasting in South Africa.<\/p>\n<p>That is according to seasoned television broadcasting journalist Thinus Ferreira from <a href=\"https:\/\/teeveetee.blogspot.com\/\" target=\"_blank\" rel=\"noopener\"><strong>TV with Thinus<\/strong><\/a>, who believes the major danger for DStv lies within the country&#8217;s borders \u2014 local regulation.<\/p>\n<p>Ferreira argues that the possibility of industry regulator Icasa restricting what types and how much live sport the pay-TV broadcaster is allowed to licence was a more immediate threat.<\/p>\n<p>&#8220;The clock is definitely ticking for MultiChoice in terms of losing its stranglehold on sports licencing rights,&#8221; Ferreira told MyBroadband.<\/p>\n<p>&#8220;The biggest danger is legislation or regulations that might prevent MultiChoice and SuperSport from acquiring certain content.<\/p>\n<p>&#8220;The Independent Communications Authority of South Africa (Icasa) could place a quota or limit or certain restrictions on what SuperSport might buy.&#8221;<\/p>\n<p>DStv parent MultiChoice has much deeper pockets than the SABC, eMedia, and other broadcasters, enabling it to pay for exclusive access to most high-profile rugby, cricket, golf, tennis, or other sporting events.<\/p>\n<p>However, Icasa&#8217;s <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/443710-dstv-monopoly-inquiry-rebooted.html\" target=\"_blank\" rel=\"noopener\"><strong>inquiry into DStv&#8217;s apparent dominance<\/strong><\/a> in the subscription broadcast market in South Africa could threaten that advantage.<\/p>\n<p>Its previous draft findings, published in 2020, included recommendations that would result in the following:<\/p>\n<ul>\n<li>Unbundling sports rights<\/li>\n<li>Splitting content rights with more than one broadcaster<\/li>\n<li>Limiting the number of Hollywood studios a broadcaster may have exclusive agreements with<\/li>\n<li>Decoder interoperability with multiple satellite services<\/li>\n<\/ul>\n<p>It also compiled a list of major sporting events which would have to be broadcast on free-to-air TV channels &#8220;live, delayed-live, or delayed&#8221;.<\/p>\n<p>These included the tournaments in the table below.<\/p>\n<div class=\"mybb_table\">\n<div class=\"table-responsive\"><table class=\"table\" style=\"width: 100%;\" border=\"0\" cellpadding=\"7\">\n<thead>\n<tr style=\"background-color: #003366; font-weight: bold; color: #fff;\">\n<th style=\"text-align: center;\" colspan=\"2\">List of sports events that must be free to watch<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"50%\">Summer Olympic Games<\/td>\n<td width=\"50%\">Paralympics<\/td>\n<\/tr>\n<tr>\n<td>Federation Internationale de Football Association (FIFA) World Cup<\/td>\n<td>Federation Internationale de Football Association (FIFA) Women&#8217;s World Cup<\/td>\n<\/tr>\n<tr>\n<td>Africa Cup of Nations<\/td>\n<td>Rugby World Cup<\/td>\n<\/tr>\n<tr>\n<td>International Cricket Council (ICC) World Cup<\/td>\n<td>International Cricket Council (ICC) T20 Cricket World Championships<\/td>\n<\/tr>\n<tr>\n<td>Netball World Cup<\/td>\n<td>Commonwealth Games<\/td>\n<\/tr>\n<tr>\n<td>International Amateur Athletic Federation (IAAF) World Athletics Championships<\/td>\n<td>Super Rugby<\/td>\n<\/tr>\n<tr>\n<td>All Africa Games<\/td>\n<td>Council of Southern Africa Football Associations (COSAFA) Cup<\/td>\n<\/tr>\n<tr>\n<td>Confederation of African Football (CAF) Champions League<\/td>\n<td>Confederation of African Football (CAF) Confederations Cup<\/td>\n<\/tr>\n<tr>\n<td>MTN 8<\/td>\n<td>Telkom Knockout<\/td>\n<\/tr>\n<tr>\n<td>Nedbank Cup<\/td>\n<td>Currie Cup<\/td>\n<\/tr>\n<tr>\n<td>The Association For International Sport for All (TAFISA) World Sport for All Games<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/307888-dstv-will-go-out-of-business-if-changes-made.html\" target=\"_blank\" rel=\"noopener\"><strong>MultiChoice took legal action<\/strong><\/a> against the inquiry&#8217;s proposals in 2019, and major sporting bodies also vowed to fight alongside the pay-TV giant.<\/p>\n<p>However, Icasa <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/443710-dstv-monopoly-inquiry-rebooted.html\" target=\"_blank\" rel=\"noopener\"><strong>announced a reboot of the inquiry<\/strong><\/a> to take into account new policy developments and technological and market trends \u2014 such as the entry of streaming services like Netflix, Disney+, and Amazon Prime Video.<\/p>\n<p>Shortly after that, the ANC&#8217;s communications subcommittee also <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/446284-anc-wants-to-ban-dstvs-exclusive-sports-broadcasting-rights.html\" target=\"_blank\" rel=\"noopener\"><strong>compiled a policy document<\/strong><\/a> proposing the end of exclusive broadcasting rights on national sports events.<\/p>\n<p>The policy would stop national sporting bodies for the Bafana Bafana, Proteas, and Springboks from selling broadcasting rights on an exclusive basis.<\/p>\n<p>Instead, the SABC must broadcast all these teams&#8217; games live, which it cannot currently do.<\/p>\n<p>Ferreira said the problem with restricting the sports rights MultiChoice can acquire is that it does not guarantee other platforms will broadcast it.<\/p>\n<p>&#8220;E-tv might not be willing to pay for it, or the SABC that continues to be loss-making might not be able to buy it anyway,&#8221; Ferreira stated.<\/p>\n<p>If the regulations were enacted, it could mean that some prominent sporting events might not be aired by any South African broadcaster.<\/p>\n<h2 class=\"my-4\">Why streaming services will take years to compete<\/h2>\n<p>When it comes to streaming services, Ferreira explained that the decision to sell sports rights to a particular broadcaster or streaming provider involved two factors \u2014 money and viewership.<\/p>\n<p>Although many of the international players have much more capital to spend on rights, they don&#8217;t necessarily have sufficient subscribers in specific regions.<\/p>\n<p>&#8220;Money is a very big issue in sports broadcasting rights; it&#8217;s a very profitable business,&#8221; said Ferreira.<\/p>\n<p>&#8220;But the rightsholders also don&#8217;t want to sell their content and have very small audiences because that undermines the brand in the viewer&#8217;s mind.&#8221;<\/p>\n<p>&#8220;Streamers are still relatively small, although they are fast-growing, and traditional TV still has the largest audience.&#8221;<\/p>\n<p>In South Africa, Ferreira said DStv had a &#8220;large enough&#8221; audience, which is beneficial to MultiChoice and the companies that sold the rights.<\/p>\n<p>The other problem is that video streaming services still need to enhance and optimise their live-streaming capabilities, whereas broadcasters have already perfected this.<\/p>\n<p>Even streaming giant Netflix recently suffered a major outage while trying to live-stream a special reunion episode of Love is Blind.<\/p>\n<p>Nevertheless, Ferreira believes MultiChoice will eventually lose some sports broadcasting rights, similar to how it lost access to certain Hollywood studios that launched streaming services.<\/p>\n<p>&#8220;Some of the sport is going to companies that pay more once these streaming services reach a certain level of scale,&#8221; he said.<\/p>\n<p>However, Ferreira estimated this change would only take place in five to 10 years.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/488381-dstv-vs-international-satellite-tv-operators-south-africa-getting-a-raw-deal.html\" rel=\"bookmark\">DStv vs international satellite TV operators \u2014 South Africa getting a raw deal<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Netflix, Disney, and Amazon aren&#8217;t the companies DStv should be worried about.<\/p>\n","protected":false},"author":341042,"featured_media":463645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[85,35,59451,475,62242,3406,72998],"class_list":["post-490119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-dstv","tag-headline","tag-live-sports","tag-multichoice","tag-sports-broadcasting","tag-thinus-ferreira","tag-tv-with-thinus"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/490119"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=490119"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/490119\/revisions"}],"predecessor-version":[{"id":490459,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/490119\/revisions\/490459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/463645"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=490119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=490119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=490119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}