Vodacom recorded a big jump in the average amount of mobile data consumed by smart devices on its network in South Africa during its 2022\/2023 financial year.<\/p>\n
The mobile network operator’s annual results showed that South African data traffic increased by 36.6% compared to the previous year, with a significant acceleration of 45.4% in the final quarter.<\/p>\n
Contributing to the increase were 2 million new data customers added between 31 March 2022 and 31 March 2023, bringing Vodacom’s total data consumers to 25.5 million.<\/p>\n
Furthermore, smart devices\u00a0 \u2014 like smartphones and tablets \u2014 on Vodacom’s network were up by 11.1% to 29.3 million, while 4G and 5G devices increased by 18.6% to 21.2 million.<\/p>\n
The average usage per smart device increased from roughly 2.4GB to 3GB per month, a jump of 29.1%.<\/p>\n
The increase is particularly noteworthy compared to five years ago, when the average smart device on Vodacom’s network consumed less than 1GB per month.<\/p>\n
The table below shows how the average data consumed per smart device on Vodacom’s network increased between the 2018\/2019 and 2022\/2023 financial years.<\/p>\n