Showmax will switch to using Peacock\u2019s technology as part of the deal. Peacock is NBCUniversal\u2019s video streaming service.<\/p>\n
Jacobs explained that the conversion ratios when migrating from one platform to another have historically been quite wide \u2014 between 50% and 80%.<\/p>\n
Stated differently, a streaming service can lose between 20% and 50% of its subscribers when switching platforms like Showmax plans to do.<\/p>\n
\u201cThen you\u2019ve got to win the clients back,\u201d Jacobs stated.<\/p>\n
MultiChoice doesn\u2019t want to announce Showmax subscriber numbers only to see a sharp drop a few months later, followed by the exponential increase they expect to report.<\/p>\n
\u201cWhat we don\u2019t want to do is create noise in the marketplace,\u201d Jacobs said.<\/p>\n
MultiChoice currently only reports relative figures for Showmax.<\/p>\n
In its latest annual results, for example, it said Showmax saw its overall online user base increase by 12% since last year while paying Showmax subscribers grew 26%<\/strong><\/a>.<\/p>\n Once Showmax is on the new Peacock-powered platform and has a stable customer base, MultiChoice will report its actual subscriber numbers.<\/p>\n \u201cThen everyone can measure our performance against that as we go forward,\u201d stated Jacobs.<\/p>\n With a revamped Showmax service in the market, Jacobs said they believe they are poised for exponential growth.<\/p>\n Showmax and MultiChoice Connected Video CEO Yolisa Phahle said in a recent presentation to investors and shareholders that Showmax would make R18 billion in net revenue in 5 years<\/a><\/strong>.<\/p>\n Jacobs said two key drivers are necessary for adoption: connectivity and data prices of below $1 (R18) per gigabyte.<\/p>\n \u201cWe did quite a lot of studies with Sky counterparts in emerging markets, and it looks like $1 per gig is the inflexion point,\u201d said Jacobs.<\/p>\n While markets like South Africa don\u2019t fully meet these requirements for mass adoption, Jacobs said with the level of competition already in the video-on-demand space, you can\u2019t wait for the perfect market conditions.<\/p>\n The launch of \u201cShowmax 2.0\u201d is currently set for the second half of MultiChoice\u2019s financial year \u2014 between October 2023 and March 2024.<\/p>\n Jacobs said the team is working full steam on customising Peacock for the African countries where MultiChoice operates.<\/p>\n \u201cWhen you move onto an international platform, you need to make sure that it\u2019s customised for the local environment,\u201d he said.<\/p>\n \u201cWe need to be able to take payments, it needs to support a lot more lower-end devices than you would typically in a first-world market, and importantly you have to make sure that it doesn\u2019t use a lot of data.\u201d<\/p>\n Jacobs said they want to ensure features like allowing users to set their streaming quality is available to enable them to control their mobile data usage.<\/p>\n He also promised that the revamped Showmax would be very different.<\/p>\n \u201cThis is not going to look like the typical Showmax you see today. This is going to have enhanced content.\u201d<\/p>\n Jacobs said that enhanced content includes a slate of Showmax Originals that MultiChoice has developed for the launch of the new platform.<\/p>\n MultiChoice financial chief Tim Jacobs has explained why they are keeping their Showmax subscriber numbers secret for now.<\/p>\n","protected":false},"author":15,"featured_media":386003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[35,475,32140,59587],"class_list":["post-500483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-headline","tag-multichoice","tag-showmax","tag-tim-jacobs"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/500483"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=500483"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/500483\/revisions"}],"predecessor-version":[{"id":500487,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/500483\/revisions\/500487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/386003"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=500483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=500483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=500483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2022\/10\/20220922_125029-1-scaled-e1664885088776.jpg\")
<\/a><\/p>\n
\nNow read: Hollywood actors join massive strike over video streaming payments and AI clones<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"