{"id":501802,"date":"2023-08-02T06:20:23","date_gmt":"2023-08-02T04:20:23","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=501802"},"modified":"2023-08-02T06:21:49","modified_gmt":"2023-08-02T04:21:49","slug":"afrihost-crushes-the-competition","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadband\/501802-afrihost-crushes-the-competition.html","title":{"rendered":"Afrihost crushes the competition"},"content":{"rendered":"

Afrihost has extended its lead over Vox, Telkom, and Rain as the Internet service provider (ISP) with the strongest brand in South Africa.<\/p>\n

This was revealed in Analytico\u2019s 2023 South African Broadband and ISP Brand Report released this week.<\/p>\n

Analytico<\/strong><\/a> is a South African research company that focuses on the IT and telecommunications market.<\/p>\n

It provides market research, network intelligence, and marketing insights that help companies make accurate and informed decisions.<\/p>\n

In April 2023, Analytico conducted its annual survey completed by 4,877 broadband subscribers across South Africa.<\/p>\n

As part of the survey, respondents were asked which ISP they would pick if they had to sign up for a new fibre service.<\/p>\n

26% said they would choose Afrihost if they signed up for a new fibre service, a significant increase from 21% in 2022.<\/p>\n

Vox, Telkom, and Cool Ideas also had a good showing, with more than 10% of consumers each saying they would pick them as their new ISP if they had to choose now.<\/p>\n

People selected Afrihost because of its good customer service, easy cancellation policy, and excellent online client portal.<\/p>\n

Vox was selected due to customers\u2019 longstanding history with the ISP and recommendations from others who have been clients for a long time.<\/p>\n

Respondents often picked Telkom because it is a household name and offers good pricing and value for money.<\/p>\n

The chart below ranks South Africa\u2019s top Internet service providers based on brand strength.<\/p>\n

\"\"<\/a><\/p>\n

ISP brand strength among different skill levels<\/h2>\n

The survey results revealed a clear trend \u2014 Afrihost is the preferred ISPs among tech-savvy people, while Telkom and Vodacom rule among non-technical consumers.<\/p>\n

Cool Ideas performed very well among technical users, but its popularity declined quickly with consumers\u2019 technical knowledge, as it is not a well-known household brand like Telkom.<\/p>\n

Rain, a competitor to ISPs offering fibre and fixed LTE products, performed poorly among tech-savvy consumers.<\/p>\n

This is likely a result of its mass-market marketing strategy, which does not target tech-savvy consumers.<\/p>\n

Another challenge for Rain is that it has not effectively communicated to knowledgeable users that it has resolved most of its historic network problems.<\/p>\n

Afrihost, Cool Ideas, and Vox\u2019s strong brand awareness among tech-savvy users is good news, as most households and businesses rely on this group for their broadband purchasing decisions.<\/p>\n

\"\"<\/a><\/p>\n

ISP brand strength in different cities<\/h2>\n

Afrihost is the preferred ISP in all the major cities in South Africa, with a good margin over the second place.<\/p>\n

Telkom is still popular overall but lost its second place in Gauteng and Port Elizabeth over the last year.<\/p>\n

\"\"<\/a><\/p>\n

\n

Now read:\u00a0Vumatel and Openserve\u2019s battle for brand awareness supremacy<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Afrihost has extended its lead over Telkom, Mweb, Vox, and Rain as the Internet service provider with the strongest brand in South Africa.<\/p>\n","protected":false},"author":341074,"featured_media":449952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1669,25307,35,213,43716,109,47],"class_list":["post-501802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadband","tag-afrihost","tag-cool-ideas","tag-headline","tag-mweb","tag-rain","tag-telkom","tag-vox"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/501802"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341074"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=501802"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/501802\/revisions"}],"predecessor-version":[{"id":502790,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/501802\/revisions\/502790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/449952"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=501802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=501802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=501802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}