{"id":502514,"date":"2023-08-07T06:46:30","date_gmt":"2023-08-07T04:46:30","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=502514"},"modified":"2023-08-07T07:59:37","modified_gmt":"2023-08-07T05:59:37","slug":"dstv-fighting-to-keep-subscribers","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/502514-dstv-fighting-to-keep-subscribers.html","title":{"rendered":"DStv fighting to keep subscribers"},"content":{"rendered":"<p>DStv lost subscribers across its packages during the 2022\/23 financial year, and the broadcaster is fighting to hold onto its remaining customers.<\/p>\n<p>This includes offering substantial deals on its hardware. A MyBroadband reader was offered the opportunity to upgrade to the 4K-capable Explora Ultra decoder for R5 per month on top of their current subscription fee.<\/p>\n<p>They told us they were looking to upgrade to the top-tier decoder as the hard drive in their current unit broke. They also want to take advantage of DStv&#8217;s <strong><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/480395-dstv-wants-to-broadcast-the-2023-rugby-world-cup-in-4k.html\">4K Rugby World Cup broadcasts<\/a><\/strong>.<\/p>\n<p>Their current subscription fee includes DStv Premium at R879 and an added R115 in the form of DStv&#8217;s Access fee.<\/p>\n<p>Upon enquiring about buying the decoder cash, they were offered the opportunity to pay R5 extra per month on a two-year contract to upgrade to the DStv Explora Ultra decoder.<\/p>\n<p>&#8220;For R5 more per month on a 24-month contract, I get a new Explora Ultra decoder, dish, LNB, and full installation,&#8221; they said.<\/p>\n<p>&#8220;If I cancel the subscription at any time, I have to pay R189 multiplied by the remaining months of the contract.&#8221;<\/p>\n<p>The added fee works out to R120 extra for the duration of the contract.<\/p>\n<p>For reference, DStv advertises the Explora Ultra decoder for R2,699.<\/p>\n<p>MyBroadband asked MultiChoice for further details and if it offered any other deals like the one offered to the reader.<\/p>\n<p>The company said the deal appears to be customer-specific and isn&#8217;t generally available.<\/p>\n<p>DStv offers decoders bundled with its Premium, Compact Plus, and Compact packages. These are compared in the table below.<\/p>\n<div class=\"mybb_table\">\n<div class=\"table-responsive\"><table class=\"table\" style=\"width: 100%;\" border=\"0\" cellpadding=\"7\">\n<thead>\n<tr style=\"background-color: #003366; font-weight: bold; color: #fff;\">\n<th style=\"text-align: center;\" colspan=\"5\">DStv decoder contracts<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #cccccc;\">\n<td><strong>Package<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Price<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>With decoder, installation, and Access Fee<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Added decoder cost<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Two-year cost of decoder<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>DStv Premium<\/strong><\/td>\n<td style=\"text-align: center;\">R879**<\/td>\n<td style=\"text-align: center;\">R1,114**<\/td>\n<td style=\"text-align: center;\">R120<\/td>\n<td style=\"text-align: center;\">R2,880<\/td>\n<\/tr>\n<tr>\n<td><strong>DStv Compact Plus<\/strong><\/td>\n<td style=\"text-align: center;\">R599**<\/td>\n<td style=\"text-align: center;\">R844**<\/td>\n<td style=\"text-align: center;\">R130<\/td>\n<td style=\"text-align: center;\">R3,120<\/td>\n<\/tr>\n<tr>\n<td><strong>DStv Compact<\/strong><\/td>\n<td style=\"text-align: center;\">R479**<\/td>\n<td style=\"text-align: center;\">R714**<\/td>\n<td style=\"text-align: center;\">R120<\/td>\n<td style=\"text-align: center;\">R2,880<\/td>\n<\/tr>\n<tr style=\"background-color: #cccccc;\">\n<td><strong>Reader deal<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>R994*<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>R999<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>R5<\/strong><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>R120<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<tfoot>\n<tr>\n<td colspan=\"5\"><em>* The reader&#8217;s current subscription is R994 per month for DStv Premium and includes the R115 Access Fee. Adding the 4K Ultra decoder only adds R5 per month to the subscription fee.<\/em><\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\"><em>** These bundles do not include the R115 Access Fee. It has been added on to make the comparison clear.<\/em><\/td>\n<\/tr>\n<\/tfoot>\n<\/table><\/div>\n<\/div>\n<p>DStv appears to be offering deals such as the above to retain existing subscribers.<\/p>\n<p>This comes after the pay-TV broadcaster reported <strong><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/496187-south-africans-dumping-dstv.html\">declining subscribers<\/a><\/strong> across its package catalogue during the 2022\/23 financial year.<\/p>\n<p>Its subscribers declined from 8.16 million to 8.016 million between 1 April 2022 and 31 March 2023 \u2014 a drop of around 144,000 or 1.8%.<\/p>\n<p>During the 2021\/22 financial year, the company reported a much lower decline from 8.177 million to 8.16 million subscribers.<\/p>\n<p>Before these decreases, DStv was adding subscribers every year.<\/p>\n<p>The broadcaster also continues to hike its pricing annually. Its <strong><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/486211-dstv-hikes-prices.html\">latest price increase<\/a><\/strong> took effect on 1 April 2023 and saw package prices rise by an average of 4.3% across its satellite pay-TV portfolio.<\/p>\n<p>While it has limited its price increases to some extent since 2018, its customers continue to cancel their subscriptions or downgrade to lower-tier packages.<\/p>\n<p>However, this could partly be due to customers cancelling certain expenses to combat the <strong><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/494001-goodbye-dstv-what-south-africans-are-ditching-in-tough-times.html\">rising cost of food, fuel, and other essential products<\/a><\/strong>.<\/p>\n<p>To limit inflation and protect the rand&#8217;s value, the South African Reserve Bank has increased interest rates, resulting in higher debt-servicing costs.<\/p>\n<p>In addition, many households have been hit with hikes in electricity, water, and property tariffs in 2023.<\/p>\n<p>InfoQuest recently conducted a survey to determine which expenses South Africans are ditching in cost-cutting exercises during these tough economic times.<\/p>\n<p>InfoQuest&#8217;s survey revealed that most respondents (28%) cancelled their gym memberships, while 18% cancelled their DStv subscriptions.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/499005-dstvs-big-pricing-problem.html\" rel=\"bookmark\">DStv&#8217;s big pricing problem<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A MyBroadband reader was offered the opportunity to upgrade to the 4K-capable Explora Ultra decoder for only R5 per month on top of their current subscription fee.<\/p>\n","protected":false},"author":341076,"featured_media":464421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[14733,85,66314,35,86765,475,61003],"class_list":["post-502514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-4k","tag-dstv","tag-explora-ultra","tag-headline","tag-infoquest","tag-multichoice","tag-rugby-world-cup"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/502514"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=502514"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/502514\/revisions"}],"predecessor-version":[{"id":503352,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/502514\/revisions\/503352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/464421"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=502514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=502514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=502514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}