{"id":50367,"date":"2012-05-17T23:02:38","date_gmt":"2012-05-17T21:02:38","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=50367"},"modified":"2012-05-18T08:30:37","modified_gmt":"2012-05-18T06:30:37","slug":"cell-c-contract-price-cuts-here-soon","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/50367-cell-c-contract-price-cuts-here-soon.html","title":{"rendered":"Cell C contract price cuts here soon"},"content":{"rendered":"

Cell C<\/a> dropped the price of their pre-paid voice calls to 99c per minute on Wednesday 16 May, and the company is now planning to also reduce its contract voice rates.<\/p>\n

When asked on Radio 702 how serious he is about starting a price war, Knott-Craig<\/a> said \u201cI am not trying to start a price war. I am just trying to get market share, and that [lower prices] is one way to get it\u201d.<\/p>\n

Cell C\u2019s new 99c pre-paid voice pricing means that pre-paid customers now pay less for voice calls than many contract customers, but Cell C is planning to rectify this situation with their lower contract voice rates.<\/p>\n

\u201cIt is not that we have not thought about the contract customers \u2013 we have,\u201d said Knott-Craig. \u201cWe have already designed our products for them and they will be coming out within the next month,\u201d said Knott-Craig.<\/p>\n

Great mobile pricing development<\/strong><\/p>\n

\"Arthur<\/a>

Arthur Goldstuck - World Wide Worx<\/p><\/div>\n

World Wide Worx<\/a> MD Arthur Goldstuck<\/a> said that the latest Vodacom<\/a> and Cell C pre-paid price reductions are among the biggest mobile price developments of the last decade.<\/p>\n

Goldstuck added that lower contract prices will have to follow for Vodacom and Cell C to keep their high-value contract customers happy.<\/p>\n

Another reason to expect significant contract voice price cuts from Cell C, Goldstuck explained, is because Cell C CEO Alan Knott-Craig is planning to shake up the full SA mobile market, and not merely the pre-paid market.<\/p>\n

Goldstuck said that it was logical to reduce pre-paid prices first, because the prepaid market has a far higher churn rate and it is therefore much easier to win market share through lower pre-paid rates.<\/p>\n

Another benefit of launching pre-paid prices first is that the company can assess the effect of these price cuts before making a final decision on their planned contract price cuts.<\/p>\n

\"Alan<\/a>

Alan Knott-Craig<\/p><\/div>\n

Knott-Craig explained that they started with their pre-paid products because it involves the largest portion of their user base, and \u201cquite frankly pre-paid clients have been paying far more than what they should be paying\u201d.<\/p>\n

Vodacom, which also cut their pre-paid call rates to 99c per minute, said that it has no immediate plan to cut contract voice rates. Vodacom spokesperson Richard Boorman<\/a> added that they are constantly reviewing their prices to make sure that they remain competitive.<\/p>\n

Related articles<\/strong><\/p>\n

MTN laughs off Vodacom, Cell C prepaid price cuts<\/strong><\/a><\/p>\n

Cell C slashes prepaid voice and data prices<\/strong><\/a><\/p>\n

Vodacom cuts prepaid call rates<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cell C has recently slashed the price of their prepaid call rates, and the company is now planning to cut contract rates as well<\/p>\n","protected":false},"author":2,"featured_media":41681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[681,3006,355,35,42,41,2024],"class_list":["post-50367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-alan-knott-craig","tag-arthur-goldstuck","tag-cell-c","tag-headline","tag-mtn","tag-vodacom","tag-world-wide-worx"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50367"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=50367"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50367\/revisions"}],"predecessor-version":[{"id":50391,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50367\/revisions\/50391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/41681"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=50367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=50367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=50367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}