{"id":50419,"date":"2012-05-18T08:52:06","date_gmt":"2012-05-18T06:52:06","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=50419"},"modified":"2012-05-18T08:53:11","modified_gmt":"2012-05-18T06:53:11","slug":"facebook-ads-dont-get-clicked-by-most","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/50419-facebook-ads-dont-get-clicked-by-most.html","title":{"rendered":"Facebook ads don&#8217;t get clicked by most"},"content":{"rendered":"<p><strong><\/strong>A large number of users won\u2019t click on Facebook advertisements, according to a study by marketing agency, Greenlight.<\/p>\n<p>The study found that 44 percent of the 500 respondents said they would never click on a <a title=\"Facebook\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/348566-Facebook\">Facebook<\/a> ad. 3 percent of respondents regularly click on Facebook ads, while a further 10 percent said they do so often.<\/p>\n<p>Privacy is also an issue with Facebook users, according to the study.<\/p>\n<p>\u201cWith over 30% of respondents saying they \u2018strongly distrust\u2019 Facebook with their personal data, Facebook\u2019s advertising program has an upward struggle,\u201d said Greenlight director, Hannah Kimuyu.<\/p>\n<p>\u201cFacebook\u2019s advertising program allows brands to connect with more than 800 million potential customers, through targeting their age, gender, location, and interests, in other words \u2013 personal data.\u201d<\/p>\n<p>Kimuyu noted that ads were rated as \u201ceffective and engaging\u201d by those respondents who did click on them.<\/p>\n<p>Read the full story at: <a title=\"Boy Genius Report news site\" href=\"http:\/\/www.bgr.com\/2012\/05\/17\/facebook-ads-study-survey-clicks\/\" target=\"_blank\">Boy Genius Report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many Facebook users will never click on ads displayed on the site, a study finds<\/p>\n","protected":false},"author":56,"featured_media":50181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[161,11783,11785],"class_list":["post-50419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-facebook","tag-greenlight","tag-hannah-kimuyu"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50419"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=50419"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50419\/revisions"}],"predecessor-version":[{"id":50421,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50419\/revisions\/50421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/50181"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=50419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=50419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=50419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}